ASEA Global announced a strategic expansion into China. This market decision is part of the company’s international growth strategy and commitment to scaling its global footprint, particularly in the Asia-Pacific region.
Boyd Price, ASEA Senior Vice President of Sales for Asia-Pacific, will oversee the regional execution for the market as well as field development. Price has more than two decades of experience in direct sales and has expertise in leading international expansion and driving growth across Asia-Pacific markets. He has a track record for successfully launching new markets, leading regional operations and building high-performance teams in complex, high-growth environments, including China and Southeast Asia.
“This expansion into China is a defining moment for ASEA,” said Tai Tolman, ASEA Chief Revenue Officer. “Over the past year, we’ve been intentional about building the infrastructure, leadership and strategy needed to unlock this new market. China represents an incredible opportunity, and this launch is a clear reflection of the progress we’re making as an organization. We’re not just entering a new market—ASEA is adopting an appropriate business model in China that is fully compliant with applicable laws and regulations. We’re doing it the right way, with the right foundation for long-term growth.”
