Avon Products Inc. has ended all regulatory-required animal testing, making it the first global beauty company selling in China to stop all animal testing of ingredients and products across all its brands. Respect for animal welfare is a cornerstone of Avon’s product safety philosophy and Avon was one of the first companies to stop animal […]

Herbalife Nutrition recently announced the opening of its new training facility in Chengdu, China. Created as a venue for company leaders to train and educate customers and distributors on nutrition and healthy meal preparation, the facility is the first of four opening across China by the end of 2020. The centers will also feature a glimpse into Herbalife Nutrition’s […]

Swedish direct selling company Oriflame, known for its skincare and wellness products, has been focusing on expanding its portfolio to wellness for the last few years. According to CEO and President Magnus Brannstrom, the company wants to position itself as a healthy lifestyle brand and focus on routine products that people use for their well-being. […]

Nature’s Sunshine Products, Inc. (NASDAQ: NATR) reported net sales of $90.7 million for the second quarter ended June 30, 2019. The $90.7 million was a decrease of 0.6 percent from the second quarter of 2018 for the Lehi, Utah-based direct seller, a leading natural health and wellness company engaged in the manufacture and sale of […]

When the WFDSA numbers came out in June, it showed that 46 percent of the global revenue for direct selling came from Asia/Pacific (32% North America, 21% Europe) with China its largest market making up the bulk of that number (nearly 40%). In our July feature titled The China Conundrum, we discussed the possible impact […]

Natural Health Trends Corp. (NHTC) announced revenue of $23.4 million for the second quarter ended June 30, 2019, a decrease of 54 percent from $50.9 million in Q2 2018. The company did, however, see revenue increase 21 percent compared to $19.3 million in the first quarter of 2019. “While we continued to face challenges in China […]

Herbalife Nutrition Ltd. (NYSE: HLF) recently reported net sales of $1.2 billion for the second quarter ended June 30, 2019. Net sales decreased 3.5 percent compared to the second quarter 2018. Excluding China, net sales increased 5.4 percent compared to the second quarter 2018 with growth in eight of the company’s top ten countries. “Our […]

It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]

We are pleased each year to provide you with analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2018 numbers to not only extract the economic impact […]

Since 2004, Direct Selling News has been privileged to work with hundreds of direct selling companies in the course of interviewing for our cover story and other feature articles. What we’ve learned is that companies with a great culture lead the way in terms of revenue, growth and retention. In our research, we’ve learned that […]

What will be the impact of China’s 100-day action on the direct selling channel going forward? Time will tell. When Direct Selling News released its Global 100 list of the top direct selling companies in the world in June, one country was conspicuously underrepresented. China, the second largest direct selling market, had only one company […]

The World Federation of Direct Selling Associations (WFDSA) earlier this month released business results for 2018. According to WFDSA: Global estimated retail sales for 2018 were a record $192.9 billion, an increase of 1.2% over 2017. Compound annual growth rate for the period from 2015 through 2018 was 1.7%, showing sustained growth over time. The […]