Zinzino announced a market launch into China with a cross-border social e-commerce model as the next step in its strategic expansion.
“China’s dynamic market and increasing health consciousness align perfectly with Zinzino’s vision of personalized wellness,” said Dag Bergheim Pettersen, Zinzino CEO. “Our expansion into China is a strategic move to meet the growing demand for scientifically-backed, individualized health solutions.”
Zinzino pointed to China’s growing personalized nutrition and supplements market as a key reason for the expansion, calling the market “a promising opportunity for Zinzino’s innovative approach to personalized nutrition.”