Amway announced a new automated warehouse pickline at its fulfillment center in Western Sydney, Australia. The $2.9 million investment is part a broader strategy to support a long-term commitment to Australia, which is now the company’s second largest market in its Europe, Southern Africa, Australia and New Zealand region.
“Australia is an important market for Amway, and this investment reflects our confidence in its long-term potential,” said Jon Voskuil, Amway ESAN Managing Director. “By strengthening our fulfilment capabilities at Eastern Creek, we are investing in the infrastructure that supports our IBOs and helps us serve customers reliably as the business evolves.”
Amway’s new pickline automates stages of fulfillment by uniting automated carton forming, label application, additional picking capacity, waste removal, check-weight technology and box-content cameras to create a streamlined picking and packing process that reduces repetitive manual handling and improves quality checks. The company stated that early operational results show a 15% productivity increase and a 10% reduction in “mispicks” and shortages.
“For our IBOs and customers, reliability is what matters,” said Jade Peak, Amway ANZ Business Manager. “The new pickline gives our Eastern Creek team greater capacity and additional quality checks, supporting a smoother and more efficient fulfilment experience, including during busier periods.”
