Amway responded to an urgent need from its local Spectrum Health System for hand sanitizer to protect health care providers serving the growing population of patients affected by the COVID-19 pandemic. Centers for Disease Control and Prevention (CDC) has identified healthy hand hygiene as a key strategy for preventing illness and the spread of germs. When soap and…

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Amway, the world’s largest direct seller, announced sales of $8.4 billion for the year ending Dec. 31, 2019, down 5 percent from 2018 figures. China, Amway’s largest market, saw significant declines in the overall direct selling industry, yet Amway was able to improve market share and move up a spot to become the country’s number…

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Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and…

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Milind Pant

Keeping the global leadership team going— from now to A70, and beyond Amway began the new year by welcoming in a new CEO. Recently, I connected with Milind Pant to talk about his thoughts and impressions of his inaugural year. He shared his insights, observations and his future goals. Give us your initial thoughts since…

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Computop

Computop, Inc., a leading global payment processor, and Amway, the world’s largest direct selling company, today announced they are partnering on a comprehensive omnichannel payment solution. The partnership between Computop and Amway includes Amway’s business across North, Central and South America. The initiative kicks off supporting Point-of-Sale (PoS) processing, with Amway choosing highly secure PCI…

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Pop-Culture

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility…

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Kids’ Food Basket

Kids’ Food Basket recently opened a new farm and distribution center that will draw from Amway and Nutrilite’s rich farming history. Amway has partnered with Kids’ Food Basket, a nonprofit that address food insecurity and childhood nutrition near Amway’s world headquarters in Ada, Michigan, for more than 15 years. The experts behind Nutrilite’s certified organic…

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International Stevie Awards

Jeunesse Global, Kannaway, ARIIX, USANA Health Sciences, Amway, LifeVantage, Neogenics Nutrition and Medical Marijuana, Inc. were winners at the 16th annual International Business Awards®, known as the Stevies. A record total of more than 4,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range…

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Ryan Napierski

Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months…

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Debbie Lesko

A Women’s Entrepreneurship Event led by U.S. Congresswoman Debbie Lesko (R-AZ) and the Direct Selling Association (DSA) was held on Monday, July 29, in Glendale, Arizona. Independent sales representatives from DSA member companies Amway, Arbonne International, Isagenix International and Mary Kay, Inc. participated in the event. The roundtable discussion focused on getting women involved in entrepreneurship, and…

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