Thankfully, direct sellers have made impressive strides in recent years, and some companies are truly changing the narrative by taking ownership and course correcting toward more customer centricity, better efficacy and next-level customer experience initiatives.

Amway’s sales in 2021 increased by 4%, marking the second consecutive year of growth, reaching $8.9 billion. This sales increase was especially present in several key markets, including Malaysia, South Korea and Mainland China.  

In response to the ongoing violence and tragedy in Ukraine, direct selling companies continue to announce their efforts to provide relief to refugees and those in crisis, as well as announcing the pause or cessation of business operations within the Russian market.

In response to the ongoing crisis and tragic loss of life in Ukraine, direct selling companies have stepped up to deliver relief for those fleeing the violence, as well as those who remain in the country by offering essential supplies and support.

A number of direct selling companies released statements this week announcing their efforts to provide relief for the people of Ukraine as well as strong declarations denouncing Russia’s actions. 

Amway’s presence in the home water treatment (HWT) industry in the Asia-Pacific region was recognized by Frost & Sullivan with the 2021 Competitive Strategy Leadership Award.

Common Practices. Managerial Courage. Calculated Risk. If a founder’s belief in a hero product starts a company on its journey toward the billion-dollar mark, then it’s stellar decision-making and a determined field that can propel them into momentum and triple digit multimillion-dollar status. But scaling to a billion or more? What does it take to get […]

We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.

Amway Board of Directors Co-Chairman Doug DeVos was recently awarded a Lifetime Achievement Award by the World Federation of Direct Selling Associations (WFDSA) for his legacy of service within the direct selling channel. 

The Office of the Prime Minister of Japan recently honored Amway Japan with the Medal with Dark Blue Ribbon (Kon-ju hoh-sho), a recognition given to organizations or individuals who have made generous contributions for the good of the public.

Amway, as part of its commitment to help people live better lives through its “Together We Can” campaign, donated a total of 1 million euros ($1.2 million) through the sale of face masks and the company’s profit-matching pledge.

With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.