Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

Happi, a household and personal products publication, released its Top 50 list. Each year, since 1978, the list has analyzed the largest US-based companies in the household and personal products industry, ranked by sales.

We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!

Amway’s enduring efforts to affect positive change have impacted the world over. For these reasons, DSN is pleased to name Amway as the winner of the Bravo Global Good Award, which recognizes companies that take a proactive approach to environmental, philanthropic and social responsibility issues.

Amway announced it is enhancing its collaboration with HEM Pharma, a microbiome solutions company, as part of its commitment to innovate within the gut health category. The two entities have partnered together for the last decade as they work to advance research, technology and services in the field of microbiome health in the markets where Amway has operations.

The Skin Cancer Foundation has named Amway’s Skin Nutrition skin care and g&h body care brands Bronze Allies of the Corporate Council. Amway’s Artistry brand was named to the Foundation’s Corporate Council in 2022 and supports the Foundation’s work to help people take a proactive approach to daily sun protection, as well as the early […]

Amway hosted a ribbon cutting ceremony to celebrate completed renovations on its Ada headquarters, including a lobby remodel that now includes floor-to-ceiling windows, new furniture and technology and a comfortable cafeteria called the Garden Cafe that the company says “rivals any beautiful restaurant in Grand Rapids.”

The Direct Selling Association (DSA) and Amway made an appearance at the Missouri House Commerce Committee Hearing to push for the passage of HB1120 and HB1138, bills that would clearly define and establish penalties for operating or participating in a pyramid promotional scheme.

Amway’s Atmosphere Air Treatment Systems was evaluated by SleepScore Labs to test its impact on sleep quality. The eight-week study of Atmosphere Sky and Atmosphere Mini monitored sleep time, onset latency and stage durations, as well as scoring mentally restorative sleep and deep sleep, which is critical to allow the body to build and repair muscles, bones and tissues.

Amway released its 2024 Global Impact Report. With 14,000 employees and more than one million distributors around the world, Amway’s sales reached $7.4 billion in 2024, making it the number one direct selling company in the world.

Amway 2024 sales reached $7.4 billion. This total is a 3% decline from 2023, which the company attributed to the strength of the US dollar.