The debate about what direct selling is and isn’t continues to evolve. As a channel, we have an immediate opportunity to redefine the business model and control the narrative. But do we know what we want to say?

Amway hosted its third annual Amway Cares volunteer event, working alongside 800 of its Ada-based employees, to serve 28 non-profit organizations across Kent County.

Happi, a publication that focuses on trends and innovation in the household and personal products industries, released its Top 50 US Companies list for 2024. Included in the list are nine direct selling companies.

Amway announced a $1.2 million donation, to be given across three years, to the YMCA of the USA. This philanthropic gift will be used to boost the organization’s anti-hunger initiatives and will further strengthen and expand the collaborative efforts of the two entities.

In a narrative scientific review article published in Foods, an international peer-reviewed food science journal, Amway scientists Nikky Contractor and Elena Nekarasov, both part of the Amway Nutrition Innovation & Science team, explored the role of functional foods in a balanced gut microbiome.

In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.

A number of the brand’s Artistry products with SPF sunscreen have been granted The Skin Cancer Foundation Seal of Recommendation, and this year, the company’s g&h Protect Body SPF 50 lotion has been added to this prestigious list.

Amway released its 2023 US Impact Report, highlighting its initiatives, efforts and programs that are designed to give back to local communities and safeguard the environment.

Following a recent merger between Major League Pickleball and the Pro Tour of Pickleball, Amway’s XS Energy and Sports Nutrition will become the exclusive sponsor of the Orlando Squeeze.

Amway announced its financial results for the full-year 2023, reporting total sales of $7.7 Billion, a 5% decline from 2022. The company attributes this decrease to the continued impact of ceasing Russian operations in 2022.

Living so much of our lives online as we do today—videos, memes, influencers and friends supply no shortage of inspirational messages aimed at lifting people up and moving them forward—it can be hard to imagine a time before personal development, a time before the introspective work of improving oneself was even considered valid, let alone mainstream.

Amway was included in the Forbes 2023 list of America’s Largest Private Companies, ranking number 70 out of 258 companies, and the only privately held direct selling company to be recognized.