Amway’s Nutrilite product has been named the number one selling cellular health brand in the world by data analytics company GlobalData. This title was determined based on consumer and online research, brand presence, price points, sales data and additional key metrics that were validated through a modelling of overall sales data and cross-checking brand shares against total market value and volume.

Happi, a publication covering the household and personal products industry, released its Top 50 Report. Since 1978, the list has created an annual ranking of the top brands in the beauty, household and personal care industries that are headquartered in the US. Results are based on revenue as reported or estimated based on each company’s mix of products.

Amway will serve as the title sponsor of Major Leage Pickleball’s (MLP) regular season finale in Orlando, Florida at the ESPN Wide World of Sports Complex. The sponsorship is part of Amway’s commitment to aligning with causes, events and activities that align with its vision to advance healthspan, or the amount of time an individual spends living actively and in good health.

Long before “purpose-driven business” became a corporate catchphrase, direct selling companies understood the value of investing in people. At its best, the channel creates entrepreneurs, develops leaders and builds communities. In an era defined by economic uncertainty, social isolation and declining institutional trust, those strengths are becoming increasingly valuable—not just culturally, but strategically.

Amway announced culinary expert Chef Ming Tsai has joined the company as a Global Ambassador for the company’s cookware line. Chef Ming has been the host and producer of PBS’s longest running cooking show, “Simply Ming,”

Amway announced the next step in its $75 million investment to improve its World Headquarters in Ada, Michigan with the Nutrilite Spaulding Plant, that now includes solid dose tablet manufacturing and a quality control lab.

Amway shared its 2025 Global Impact Report, highlighting its impact on local and global communities. The company continues to be the #1 direct selling business in the world, with $7.3 billion in 2025 sales, and serves more than 100 countries and territories.

Amway announced its financial results for 2025. Sales in 2025 were $7.3 billion. The company stated that “while sales were modestly lower than the previous year, the company advanced key priorities across the business, with many markets and product launches outperforming forecasts and building positive traction heading into 2026.”

Combined with high demand for health and wellness products and a long-standing cultural familiarity with relationship-based selling, APAC continues to draw attention from companies evaluating new or expanded regional strategies.

Amway served as the exclusive sponsor of the Global Wellness Summit (GWS) Future of Wellness report for the second consecutive year. The GWS organization, which Amway also sponsors, gathers leaders and visionaries to “positively shape the future” of the global wellness economy.

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.