We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.
Amway Board of Directors Co-Chairman Doug DeVos was recently awarded a Lifetime Achievement Award by the World Federation of Direct Selling Associations (WFDSA) for his legacy of service within the direct selling channel.
The Office of the Prime Minister of Japan recently honored Amway Japan with the Medal with Dark Blue Ribbon (Kon-ju hoh-sho), a recognition given to organizations or individuals who have made generous contributions for the good of the public.
Amway, as part of its commitment to help people live better lives through its “Together We Can” campaign, donated a total of 1 million euros ($1.2 million) through the sale of face masks and the company’s profit-matching pledge.
With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.
To contribute to ongoing relief efforts in India, Amway has donated $500,000 to a foundation led by the U.S. Chamber of Commerce. Amway is part of a coalition of leading companies, nonprofits and associations that have come together to support the COVID-19 relief efforts in India. Amway’s donations will deliver critical medical supplies and assistance […]
Amway is strengthening its presence in the health and wellness sector of China through its Science and Health Promotion Education Base in Hangzhou, Zhejiang Province. Through a series of exhibitions and lectures, Amway will seek to promote health and wellbeing among citizens, following a year of health uncertainty induced by the pandemic and an unusually […]
On World Health Day, Amway India collaborated with its NGO partner SRF Foundation to bring together policy experts and industry leaders in a webinar focused on improving malnutrition in children. Together on a virtual platform, they discussed the challenges and opportunities ahead for improving nutrition and health for children, especially those under the age of five. In […]
Amway announced it will be restructuring its operations and laying off up to 900 of its employees who work in Buena Park, California and in Ada, Michigan, where the company’s headquarters are located. Layoffs will first be carried out through a voluntary separation plan, which will offer incentives like financial and healthcare benefits to those […]
Amway announced its year-end results for 2020, with sales of $8.5 billion, a 2% increase over the previous year. Driven by current events, the company instituted a global focus on health and wellness throughout the year and saw its nutrition products account for more than half of all sales, with eight out of its ten […]
Amway Corp. was recognized by Frost & Sullivan with the 2020 Asia-Pacific Competitive Strategy Innovation and Leadership Award for its eSpring Home Water Treatment Solution. This award is given each year to the company that has leveraged competitive intelligence and executed strategies to develop stronger market share, competitive brand positioning and customer satisfaction. “eSpring’s superior […]
Amway announced Ashish Khan will be the company’s new Chief Technology and Platform Officer. Khan brings with him career experience in brand technology and enterprise architecture and has firsthand knowledge of how to lead a brand through digital transformation, including consumer experience, product innovation and supply chain. This new role expands Amway’s commitment to being […]