Natural Health Trends Corp. released its financial results for the fourth quarter and full year 2024. Fourth quarter revenue reached $10.8 million, a slight decline from $10.9 million in Q4 2023. The Hong Kong market proved to be a revenue driver for the company, seeing a 9% sequential and 7% year-over-year increase. Net income was $176,000, or $0.02 per diluted share, during the quarter, down from $358,000 in Q4 2023, while net loss increased significantly to $421,000 from $292.000. Active Members during the quarter declined 5% year-over-year.
Overall revenue for the full year 2024 decreased 2% year-over-year to $43 million. Net income for the year was $572,000, while operating loss was $1.3 million, an improvement from $1.7 million in 2023.
“Our fourth quarter performance was steady as our business in Greater China achieved a 7% increase in net sales compared to the fourth quarter of 2023 and a 9% increase compared to last quarter, despite ongoing tepid consumer sentiment,” the company wrote in a statement. “Overall, our results for the fourth quarter and the full year were tempered by the performance of other markets, particularly Taiwan and North America, where we implemented strategic price adjustments in 2023 and offered fewer product promotions throughout 2024. However, these changes position us for long-term benefits of safeguarding margins and reinforcing market discipline.”
The company ended the year with cash, cash equivalents and marketable securities of $43.9 million.
