At an exclusive invitation-only event hosted at the company’s Pleasant Grove, Utah headquarters, ASEA Chief Executive Officer Jarom Webb and ASEA Founder and Chair Tyler Norton cast a vision for the company as it enters its 15th year of growth.
“Fifteen years of success is not merely a celebration of the past, but a launchpad for the future,” Norton said. “Yes, we’ve built a strong, stable foundation. But by embracing both the heart and the opportunities of a start-up—along with Jarom’s energetic and strategic leadership—we are poised to propel ASEA into a new era of growth and innovation.”
This new vision includes three core strategies:
- Next-generation redox products
- Existing and new market expansions
- Significant investments in the business opportunity provided to associates
“At ASEA, stability is foundational to our mission,” Webb said. “Looking to 2025 and beyond, we will not only maintain our success but amplify it. We have tremendous financial flexibility and scalability to make investments in our field, to further strengthen both our products and our systems, and to capitalize on future global opportunities.”