Despite growing interest in sustainability, two major factors are discouraging consumers from purchasing brands with sustainability-oriented practices. According to a global survey from The Conference Board, consumers cite the top deterrents as the price premium associated with sustainable products, as well as communications challenges. The latter entails consumers insufficiently knowing about, trusting and understanding brands’ sustainability claims.…

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Direct Selling Association

Thank you for being part of the DSA Annual Meeting. Ours is an age marked by transition. As direct selling faces these tides of change, the fight to protect our independent salesforces and their ability to build business on their own terms remains our lynchpin issue. We have taken note of the cultural moment all…

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Brazilian beauty brand Natura, the ninth largest direct selling company in the world with 2016 net sales of $2.26 billion, has been busy in recent years. In the midst of leadership changes—long-time CEO Alessandro Carlucci retired in 2015 and subsequent CEO Roberto Lima resigned—the company has not only moved its business into the digital age,…

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Lehi, Utah-based Young Living Essential Oils, a world leader in essential oils, recently announced that it has been working with SCS Global Services (SCS)—a global expert in environmental and sustainability certification, standards development, responsible sourcing and business solutions—to advance its proprietary Seed to Seal® program to the next level. Successful pilot testing of enhanced Seed…

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