The names say it all. Walt Disney. Henry Ford. James Cash Penney. Iconic Founders and CEOs who came to personify the brands they led in the minds and hearts of their employees and the world. This phenomenon is perhaps even more prevalent in direct selling, where there is a long and storied tradition of charismatic leaders who have become synonymous with the companies they helm.
Le-Vel’s winning formula equates to 10 million customers worldwide, approaching $3 billion in lifetime sales, 30 patents and counting, over $1 billion in commissions paid out and hundreds of millions of free products shipped through a Refer Two Customers, Your Product is Free platform.
Le-Vel Co-CEO Jason Camper has released his debut title Thrivin’: The American Dream. Thrivin’, which launched July 13 has sold more than 10,000 copies and is co-written by eleven-time New York Times bestselling author Don Yaeger.
With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.
Le-Vel announced its commitment to continue to support the National Breast Cancer Foundation (NBCF) in its efforts to provide hope to those affected by breast cancer. Starting today, Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold through Oct. 31. “We are thankful for Le-Vel’s support of our […]
Le-Vel has lent its support to global relief organization Rise Against Hunger through the donation of 13,632 canisters of Thrive Nourish. The humanitarian aid mix delivers vital protein and other crucial nutritional benefits. Each canister contains 14 servings—meaning the donation will provide more than 190,000 servings of nutrition to those who need it most. Some […]
Le-Vel announced the promotion of Sophary Ly to executive vice president and chief financial officer, effective immediately. In her new role, Ly will help oversee the company’s operations, accounting and financial teams. She will continue to report to co-CEOs Jason Camper and Paul Gravette. Ly has worked as chief financial officer for Le-Vel since October […]
Le-Vel announced a $100,000 donation to the National Urban League in support of the organization’s mission to eliminate equality gaps in education, employment, housing, health and justice. Founded in 1910, the National Urban League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health and quality of life and is dedicated […]
For the fifth consecutive year, Le-Vel kicked off its month-long campaign to support the National Breast Cancer Foundation (NBCF). Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold during the month of October. This year, Le-Vel is on a mission to break the $1 million milestone in total donations […]
More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to […]
Frisco, Texas-based Le-Vel recently announced that it is now fully operational in Canada with a new website, packaging and fulfillment center. The company launched its new Canadian website—Le-Vel.ca—complete with English and French translations. The site will accommodate Brand Promoters and customers throughout all Canadian provinces and territories. Le-Vel also introduced new Canadian product packaging in […]
Le-Vel, the direct seller of health and wellness products, yesterday announced that Drew Hoffman has been appointed president, effective immediately. Hoffman, who began his career at Le-Vel in 2015 as executive vice president and chief legal officer, was promoted to chief operating officer and chief legal officer in 2016. He will continue to serve as chief legal […]