Le-Vel announced the promotion of Sophary Ly to executive vice president and chief financial officer, effective immediately. In her new role, Ly will help oversee the company’s operations, accounting and financial teams. She will continue to report to co-CEOs Jason Camper and Paul Gravette. Ly has worked as chief financial officer for Le-Vel since October…

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Le-Vel announced a $100,000 donation to the National Urban League in support of the organization’s mission to eliminate equality gaps in education, employment, housing, health and justice. Founded in 1910, the National Urban League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health and quality of life and is dedicated…

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Le-Vel announced a strategic partnership with nonprofit organization Rise Against Hunger, donating 140,000 THRIVE Nourish meals to COVID-19 impacted communities. Through the initiative, Le-Vel is donating meals across the United States with the help of Rise Against Hunger partner, Convoy of Hope. THRIVE Nourish is a humanitarian aid mix that delivers essential nutritional benefits. It…

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National Breast Cancer Foundation

For the fifth consecutive year, Le-Vel kicked off its month-long campaign to support the National Breast Cancer Foundation (NBCF). Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold during the month of October. This year, Le-Vel is on a mission to break the $1 million milestone in total donations…

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More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…

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Frisco, Texas-based Le-Vel recently announced that it is now fully operational in Canada with a new website, packaging and fulfillment center. The company launched its new Canadian website—Le-Vel.ca—complete with English and French translations. The site will accommodate Brand Promoters and customers throughout all Canadian provinces and territories. Le-Vel also introduced new Canadian product packaging in…

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Drew Hoffman, Le-Vel

Le-Vel, the direct seller of health and wellness products, yesterday announced that Drew Hoffman has been appointed president, effective immediately. Hoffman, who began his career at Le-Vel in 2015 as executive vice president and chief legal officer, was promoted to chief operating officer and chief legal officer in 2016. He will continue to serve as chief legal…

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Presentation

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s…

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Frisco, Texas-based Le-Vel Brands recently presented the National Breast Cancer Foundation (NBCF) with a donation from the proceeds of its limited-edition NBCF Derma Fusion Technology (DFT) DUO, of which $5 from every purchase in October was earmarked for the NBCF. This is the third consecutive year that Le-Vel has partnered with NBCF to promote breast…

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Frisco, Texas-based Le-Vel Brands recently announced the launch of its Thrive Café Premium Coffee Beverage, a mocha-flavored beverage designed to be a more nutritious alternative to coffee. “With Thrive Café, we’ve found a way to give people the flavor and warmth of a good cup of coffee, along with premium-grade ingredients that support a healthy…

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