The debate about what direct selling is and isn’t continues to evolve. As a channel, we have an immediate opportunity to redefine the business model and control the narrative. But do we know what we want to say?

The Direct Selling Association (DSA) in the UK announced what it is calling a “major rebrand” as it moves to include direct to consumer (D2C) retail in the UK. DSA membership will now be open to D2C retailers and affiliate marketing brands in addition to its existing 50 direct selling company members representing half a million independent sales representatives.

The Direct Selling Association within the United Kingdom (DSA UK) announced the launch of a campaign that would push for widespread adoption of the industry Codes of Conduct in the UK. The association described the campaign as “urgent” in the wake of significant earnings increases by distributors.

Sexual Empowerment company Ann Summers has joined the Direct Selling Association (DSA) UK. The 50-year-old company is known for its lingerie and sex toy products as well as its opportunity for women to earn additional income as independent distributors.