Sexual Empowerment company Ann Summers has joined the Direct Selling Association (DSA) UK. The 50-year-old company is known for its lingerie and sex toy products as well as its opportunity for women to earn additional income as independent distributors.
“This is an important step in our journey to grow and protect our direct selling channel, which was forged by Jacqueline Gold CBE more than 45 years ago and continues to be an important route to market for Ann Summers,” said Maria Hollins, Ann Summers CEO. “The DSA has shown exceptional leadership in the direct selling industry over recent years, and its ethos and approach in demanding the very highest standards of conduct by its members aligns closely with our own values. As we re-focus and grow our direct selling channel over the coming months and years, we look forward to partnering with the DSA and its members to ensure we remain at the forefront of the industry moving forward.”
The DSA UK clarified that Ann Summers is classified as a Prospective Member while the Full Membership audit process is completed.
“Today’s announcement is the culmination of several years of dialogue between both organizations, and I am absolutely delighted that our relationship has been formalized in this way,” said Susannah Schofield OBE, Director General of the Direct Selling Association. “I look forward to working with Maria and the team as we progress through the membership onboarding process. Ann Summers is quite simply one of the most iconic and disruptive direct selling brands in the world, and this signifies an important moment for the industry. We anticipate significant growth in the direct selling channel over the coming months as more people seek to earn additional income.”