The names say it all. Walt Disney. Henry Ford. James Cash Penney. Iconic Founders and CEOs who came to personify the brands they led in the minds and hearts of their employees and the world. This phenomenon is perhaps even more prevalent in direct selling, where there is a long and storied tradition of charismatic leaders who have become synonymous with the companies they helm.
Le-Vel’s winning formula equates to 10 million customers worldwide, approaching $3 billion in lifetime sales, 30 patents and counting, over $1 billion in commissions paid out and hundreds of millions of free products shipped through a Refer Two Customers, Your Product is Free platform.
core of the direct selling industry will always be the field of independent sales and marketing distributors, leveraging traditional marketing channels can still be effective ways to build a brand, increase name recognition, foster community partnerships and generate excitement and engagement throughout distributor field.
Le-Vel announced the introduction of nine new products, including new product categories for the company. This is already a record number of product launches for the company, and is part of the company’s stated commitment to “release more innovative products in 2022 than any other year” in its history. These new products include: THRIVE 20—alkaline […]
Several prominent companies are celebrating milestone anniversaries in 2022. Their continued success is a testament to the long-term viability and overall health of the channel.
Le-Vel Co-CEO Jason Camper has released his debut title Thrivin’: The American Dream. Thrivin’, which launched July 13 has sold more than 10,000 copies and is co-written by eleven-time New York Times bestselling author Don Yaeger.
With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
In this article, I am going to discuss how Le-Vel approaches and views regulatory compliance and why it is vital for companies and leaders in our space to proactively move their companies and the industry forward in this critical area. However, this piece is not intended to proclaim that Le-Vel is perfect with regards to […]
Le-Vel announced its commitment to continue to support the National Breast Cancer Foundation (NBCF) in its efforts to provide hope to those affected by breast cancer. Starting today, Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold through Oct. 31. “We are thankful for Le-Vel’s support of our […]
Le-Vel has lent its support to global relief organization Rise Against Hunger through the donation of 13,632 canisters of Thrive Nourish. The humanitarian aid mix delivers vital protein and other crucial nutritional benefits. Each canister contains 14 servings—meaning the donation will provide more than 190,000 servings of nutrition to those who need it most. Some […]
Le-Vel announced the promotion of Sophary Ly to executive vice president and chief financial officer, effective immediately. In her new role, Ly will help oversee the company’s operations, accounting and financial teams. She will continue to report to co-CEOs Jason Camper and Paul Gravette. Ly has worked as chief financial officer for Le-Vel since October […]