Le-Vel announced the promotion of Sophary Ly to executive vice president and chief financial officer, effective immediately. In her new role, Ly will help oversee the company’s operations, accounting and financial teams. She will continue to report to co-CEOs Jason Camper and Paul Gravette. Ly has worked as chief financial officer for Le-Vel since October…

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Le-Vel announced a $100,000 donation to the National Urban League in support of the organization’s mission to eliminate equality gaps in education, employment, housing, health and justice. Founded in 1910, the National Urban League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health and quality of life and is dedicated…

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Le-Vel has announced a new partnership with Off Their Plate, a grassroots organization dedicated to serving healthcare workers on the front lines of the COVID-19 pandemic. Through Off Their Plate and ongoing partner, Convoy of Hope, 50,000 packages of THRIVE BITES, an on-the-go snack made from premium grade dried beef, have been distributed. The partnership…

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Le-Vel announced a strategic partnership with nonprofit organization Rise Against Hunger, donating 140,000 THRIVE Nourish meals to COVID-19 impacted communities. Through the initiative, Le-Vel is donating meals across the United States with the help of Rise Against Hunger partner, Convoy of Hope. THRIVE Nourish is a humanitarian aid mix that delivers essential nutritional benefits. It…

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Le-Vel CEO

Le-Vel Brands CEO and co-founder Paul Gravette recently donated 300 branded knit beanies to Vanderbilt’s patients in the children’s cancer center. Monroe Carell Jr. Children’s Hospital at Vanderbilt is one of the nation’s leading children’s hospitals. Their Pediatric Cancer Program is dedicated to providing the most promising therapies and advancing research in all types of childhood cancers, including acute myelogenous leukemia,…

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National Breast Cancer Foundation

For the fifth consecutive year, Le-Vel kicked off its month-long campaign to support the National Breast Cancer Foundation (NBCF). Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold during the month of October. This year, Le-Vel is on a mission to break the $1 million milestone in total donations…

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DSN Global 100

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…

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More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to…

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Frisco, Texas-based Le-Vel recently announced that it is now fully operational in Canada with a new website, packaging and fulfillment center. The company launched its new Canadian website—Le-Vel.ca—complete with English and French translations. The site will accommodate Brand Promoters and customers throughout all Canadian provinces and territories. Le-Vel also introduced new Canadian product packaging in…

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