Le-Vel announced a $100,000 donation to the National Urban League in support of the organization’s mission to eliminate equality gaps in education, employment, housing, health and justice. Founded in 1910, the National Urban League promotes economic empowerment through education and job training, housing and community development, workforce development, entrepreneurship, health and quality of life and is dedicated […]

Le-Vel has announced a new partnership with Off Their Plate, a grassroots organization dedicated to serving healthcare workers on the front lines of the COVID-19 pandemic. Through Off Their Plate and ongoing partner, Convoy of Hope, 50,000 packages of THRIVE BITES, an on-the-go snack made from premium grade dried beef, have been distributed. The partnership […]

Le-Vel Brands CEO and co-founder Paul Gravette recently donated 300 branded knit beanies to Vanderbilt’s patients in the children’s cancer center. Monroe Carell Jr. Children’s Hospital at Vanderbilt is one of the nation’s leading children’s hospitals. Their Pediatric Cancer Program is dedicated to providing the most promising therapies and advancing research in all types of childhood cancers, including acute myelogenous leukemia, […]

For the fifth consecutive year, Le-Vel kicked off its month-long campaign to support the National Breast Cancer Foundation (NBCF). Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold during the month of October. This year, Le-Vel is on a mission to break the $1 million milestone in total donations […]

Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]

More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to […]

Frisco, Texas-based Le-Vel recently announced that it is now fully operational in Canada with a new website, packaging and fulfillment center. The company launched its new Canadian website—Le-Vel.ca—complete with English and French translations. The site will accommodate Brand Promoters and customers throughout all Canadian provinces and territories. Le-Vel also introduced new Canadian product packaging in […]

Le-Vel, the direct seller of health and wellness products, yesterday announced that Drew Hoffman has been appointed president, effective immediately. Hoffman, who began his career at Le-Vel in 2015 as executive vice president and chief legal officer, was promoted to chief operating officer and chief legal officer in 2016. He will continue to serve as chief legal […]

Direct selling is in the throes of a hot new business trend, and the companies who are jumping onboard say the benefits outweigh the risks. Did You Notice The Shift? Barriers have disappeared and customers are engaging like never before. In fact, the current digital and technological change is so great that it will completely […]

Modere, a Springville, Utah-based direct seller of beauty and personal care, health and wellness, and household products, has appointed Shane Ware as the company’s new chief financial officer. Ware has served with the company for 10 years in various roles of progressive responsibility, and brings an intimate knowledge of the Modere brand, as well as […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]