brand-logo
Subscribe

Melaleuca Promotes Jerry Felton to President of International

by Leave a Comment

Melaleuca, Idaho Falls, an Idaho-based natural health and wellness brand, has promoted Jerry Felton to president of Melaleuca International. Felton, who previously served as Melaleuca’s senior vice president of International, will oversee all the company’s international operations in the 16 countries where it does business.

Felton has been with Melaleuca for nine years. He served as senior vice president of Sales for nearly four years. Under his leadership as senior vice president of International, Melaleuca’s international operations tripled in size, growing by more than $800 million in annual sales in the past three years alone.

“Jerry has been a skillful administrator in leading Melaleuca’s operations both domestically and internationally,” said CEO Frank VanderSloot. “He is extremely well prepared to take on this role. Our 16 international companies are in good hands.”

Prior to Melaleuca, Felton spent 17 years at UPS, the largest shipping company in the world, where he served as the company’s vice president of Global Accounts. “I am humbled,” Felton said. “Our international success is a tribute to the whole worldwide Melaleuca team who has worked so hard and produced tremendous results over the years.”

Melaleuca develops, manufactures and markets more than 450 health and wellness products.

Natura Recognized in Argentina for “Work & Life Balance”

by Leave a Comment

Natura, the Cajamar, Brazil-based multinational seller of cosmetics and beauty and personal care products, recently announced that the company received basic certification in “Work & Life Balance” in Argentina. The certification, granted by the European Institute of Social Capital (EISC), supports up to 2020 the company’s commitment to balance the private and working life of its employees.

Natura is the first cosmetics company in the country to receive the recognition, which reinforces the company’s commitment to implement programs and benefits aimed at achieving a balance between the personal and professional life of its employees. Some of the main policies in this regard were the 40-day extension of paternity leave, including cases of adoption and same-sex couples; the extension of maternity leave; the additional week of vacation; and actions that strengthen ties with the relatives of the employees, such as Father’s Day and Mother’s Day, where parents and mothers of Natura’s members are entertained.

“The Work & Life Balance certification is a new step in our efforts to promote a flexible culture that puts people at the center,” said Mariana Talarico, Human Resources Director of Natura for Latin America. “We seek to generate environments and promote policies that recognize the integral needs of employees, both professionally and personally, at a time when borders are becoming more diffuse.”

The certification is obtained after an audit process, where at least 19 initiatives must be presented that contribute to the balance of life of the employees. Natura presented 52. The audit continues for three years; in December 2020 the company will obtain the definitive certification.

“With high responsibility, and continuously, Natura encourages the personal, material and professional development of its employees, encouraging them to become agents of transformation, contributing to the dissemination of the concept of good living, and building a more prosperous society,” said Dr. Carlos Forlenza, director of the EISC.

Larry Harper Named 5LINX Chief Sales Officer

by Leave a Comment

5LINX, a Rochester, New York-based seller of home, business, and wellness products, has named Larry Harper as chief sales officer. In his new role, Harper will represent 5LINX corporate at local meetings, presentations and trainings.

Harper has more than 35 years of experience as a sales executive in multi-level marketing. He spent 28 years with a top direct selling company, where, under his leadership, its North America business reached record sales of $1.4 billion. His expertise is in compensation planning, sales incentives, customer relationship marketing and partnership initiatives.

“I am most excited to return to multi-level marketing, which has been a passion of mine for most of my adult life,” said Harper. “The opportunity to work with the 5LINX team is extremely compelling. After spending extensive time with corporate leadership and many outstanding field leaders, I am extremely confident that the 5LINX partnership will accomplish great things. The best is yet to come.”

According to the company, Harper’s addition to the team, and the creation of this field-facing position, is an important investment in the growth of 5LINX. His hiring was the culmination of a six-month search for an experienced network marketing expert to complete the rebuilding of the corporate team.

“This demonstrates the company’s commitment to supporting Representatives across the country and providing consistent, transparent and positive messaging to those who have planted their flag with 5LINX,” said Chairman Nelson Gerard. “Larry’s expertise positions 5LINX and its Representatives for new levels of success.”

USANA Lands Deal with USA Nordic; Becomes Official Supplement Supplier

by Leave a Comment

Salt Lake City, Utah-based USANA recently announced it has become the Official Supplement Supplier of USA Nordic Sport (USANS), the organization that encourages, promotes and develops the Nordic disciplines of Ski Jumping and Nordic Combined in the United States.

America’s top ski jumpers and Nordic Combined athletes join their fellow U.S. Ski and Snowboard, U.S. Speedskating and U.S. Luge teams as the latest to trust USANA’s high-quality supplements as they look to compete in next month’s Olympics in South Korea and beyond.

“We are fortunate enough to have the opportunity to support these accomplished and skilled individuals as they work toward their athletic dreams,” said Dan Macuga, USANA chief of communications and marketing. “USANA is proud and honored to be trusted by these elite athletes as they prepare for the biggest event of the year, and look forward to seeing them represent our country next month.”

Having recently acquired Women’s Ski Jumping-USA late last year as a way to further unify and strengthen the U.S. presence in the field, USA Nordic supports its athletes through sports psychology, coaching, physical therapy, equipment and more.

“Having trusted USANA products to keep me healthy and fit during my career, it is incredible to be able to bring this quality of nutrition to our team,” said Bill Demong, executive director of USA Nordic and a 2010 gold medalist. “USANA is an amazing partner to help keep our athletes feeling their best and we are proud that they are looking to us to help build brand awareness and trust in customers around the world!”

Veteran Nordic Combined athlete Bryan Fletcher (Steamboat Springs, Colo.) and ski jumpers Michael Glasder (Cary, Ill.) and Sarah Hendrickson (Park City, Utah) secured their spots to Korea during last month’s trial event in Park City, Utah. The remaining Team USA spots will be announced later this month.

USA Nordic Sport assists U.S. athletes in achieving sustained competitive excellence in Olympic, World Championship and other international competitions in the disciplines, and promotes the highest standards of sportsmanship, fair play and good will between individuals of all nations through competition in the discipline of sports.

Mary Kay to Sponsor Exclusive Dermatology Symposium

by Leave a Comment

Mary Kay Inc., will sponsor an exclusive symposium at the prestigious International Investigative Dermatology (IID) Meeting in 2018 to be held in Orlando in May.

IID brings together the world’s finest researchers in the fields of cutaneous biology and related disciplines. It is organized jointly every five years by the world’s pre-eminent skin health research organizations from Europe (European Society for Dermatological Research), Asia (The Japanese Society for Investigative Dermatology) and North America (Society for Investigative Dermatology).

“Helping advance the knowledge of the effects of pollution on skin health, and discovering new perspectives and intervention strategies demonstrates Mary Kay’s commitment to skin science,” says Dr. Lucy Gildea, Mary Kay’s Chief Scientific Officer. “Our sponsorship of IID is a remarkable opportunity for Mary Kay to exchange ideas and findings with our colleagues in industry and academia regarding pollution and skin health.”

The IID sponsorship is just the latest in a series of Mary Kay partnerships with the scientific and academic communities. Mary Kay has long supported research grants and projects with the University of Texas Southwestern Medical Center in both skin care and women’s health. Mary Kay has also been involved with the American Academy of Dermatology and the Society of Cosmetic Chemists.

Responding to the rising concern of pollution and declining air quality around the world, Mary Kay’s most recent research initiative focuses on the harmful effects of air pollution, UV radiation and other environmental stressors on the skin.

Mary Kay invests millions of dollars annually in skin health research and development, confirming Mary Kay’s status as one of the world’s leading cosmetic industry innovators. The recent appointment of Dr. Gildea, Ph.D., Cell and Molecular Biology, as Chief Scientific Officer as well as the groundbreaking of a $125 million-dollar state-of-the-art manufacturing and R&D facility in Lewisville, Texas, further extend Mary Kay’s leadership in science-based product development and innovation.

Each year, Mary Kay conducts hundreds of thousands of scientific tests on its latest skin care innovations to ensure the highest standards of safety, quality and performance. Mary Kay Inc. has set a company milestone with more than 1,400 patents for products, technologies and packaging designs in its global portfolio.

Avon Convenes 16th Justice Institute in Romania

by Leave a Comment

In November, Avon convened its 16th Justice Institute on gender-based violence. The goal of the Institute is to improve the quality of legal protections for gender violence victims and guarantee their effective application.

Held in Romania, the initiative brought together judges, judicial officials, prosecutors, law enforcement officials and representatives of government agencies. Top non-governmental organizations and other leaders came together for three days of training, followed by Avon Romania’s CSR4WOMEN, an annual program that highlights and recognizes social projects to help improve the lives of Romanian women and their families.

Statistics show that violence against women continues to be a problem in the country. However, women are often afraid to ask for support because they either don’t trust authorities or feel that nothing can be done to help them. In Romania:

  • 1 in 4 women is a victim of an abuse in her family
  • In 2016, nearly 16,000 women had the courage to speak up
  • Authorities estimate that 80 percent of victims remain silent

The Justice Institute aims to change these statistics.

“We’re learning that although each country faces different challenges, Justice Institute participants all around the world are reporting a common barrier: existing laws are not understood or consistently enforced, often leaving women unprotected and their abusers unaccountable,” said Christine Jaworsky, Director, Avon Foundation for Women. “While we have a lot of work ahead of us, I am inspired by what these Institutes have already accomplished, and the myriad effects for years to come.”

At a press conference for the new Justice Institute, Angela Cretu, Group Vice President Avon Central Europe said, “I believe the voice of civil society is extremely powerful when we have the same mission. And I consider that through our Avon Representatives, the donations we make, the call for journalists and other key opinion leaders we are successful in generating real change in the Romanian society. It is the same belief we had in mind five years ago, when we have launched CSR4WOMEN by Avon, the only conference in Romania dedicated to social causes for women.”

Youngevity Launches Social Selling Web Platform to Leverage Social Media Marketing

by Leave a Comment

Youngevity International, an omni-direct lifestyle company based in Chula Vista, California, has launched a new social selling website designed to improve both the distributor and customer experience.

The website, available in both English and Spanish, includes new business-building features, such as online event creation, along with improved search functionality and localized international pricing. The site enables a mobile responsive user experience, fast and effective launches in new markets and reduced maintenance efforts.

“Social selling has become an increasingly popular marketing tool that leverages various social media outlets such as Facebook, Instagram and other forms of media,” said Youngevity President and CFO Dave Briskie. “This launch is an important benchmark in our overall business strategy. We anticipate that this platform will contribute to our organic growth in 2018 and beyond. We are forecasting hundreds of online socials selling events to take place each month.”

Youngevity’s 2017 launch of a social selling pilot program resulted in $4 million of organic revenue over the course of the program. The company anticipates this new selling system will provide further differentiation as Youngevity expands its omni-direct sales and marketing systems.

The new platform is being launched across six countries, including the United States, Canada, United Kingdom, Mexico, Australia and New Zealand.

NuCerity Promotes Elena Hall to VP of Systems, Support and Global Compliance

by Leave a Comment

NuCerity International, which offers medical-based skin care and health and wellness products, has promoted Elena Hall to vice president of systems, support and global compliance. Hall has been with the Houston-based company for four years, serving as director of global compliance.

“Elena is major asset to NuCerity and has contributed so much to the success of the company,” said McKinney. “This is a well-deserved title for her. She has expertise in so many areas of network marketing, and we’re very happy to recognize her for the value she brings to this company.”

Hall joined NuCerity in January 2014. She brings more than 28 years of network marketing experience with focus on compliance and regulatory as well as customer service, customer-based programs and marketing.

“Elena is extremely well respected in our industry and we appreciate her input tremendously as a key member of our staff, but also as a friend,” said Dillingham.

“NuCerity is a very unique company,” said Hall. “I’m very honored to be part of the NuCerity family and look forward to the many initiatives that are planned for our future. I would only align myself with a company that has proven to be dedicated to the industry and is building for the long term. NuCerity has all of these key components and is positioned for success.”

New Avon Launches Health and Wellness Product, Espira

by Leave a Comment

New Avon LLC, a New York-based beauty brand that has served North America for more than 130 years, recently expanded into the health and wellness category with the introduction of Espira by Avon.

Espira by Avon is a nutritional supplement line designed with naturally sourced ingredients to restore and boost natural energy for women and men. Made from the highest quality ingredients from whole foods and superfoods, Espira products use non-GMO ingredients that are free from artificial flavors and colors as well as preservatives. Created with energy-building nutrients, they contain clinically studied ingredients used to achieve noticeable results.

“We are rapidly transforming Avon to become the leading social selling company in North America, and broadening our portfolio into the health and wellness category will be a key driver of our success,” said Scott White, Avon CEO.  “The Espira launch is a natural evolution for us. Avon has been taking care of women and their families for over a century. We are very proud to enter this critical category with a highly innovative, high-performing line of products that is unlike any other on the market today. Our Representatives are excited for the opportunity to build their businesses and reach new customers with Espira.”

Betty Palm, president of social selling for Avon, says the name Espira was derived from the words aspire and inspire, and born out of a desire to help people feel and look their best. “The inspiration for Espira came directly from our Representatives as they lead busy lives as moms, nurturers, caregivers, volunteers, community members and CEOs of their households and of their Avon businesses,” she said. “Our goal was to develop products that would support them and their customers in living healthier, more productive lives.”

Through extensive research, Avon has identified and addressed specific areas of concern in consumers’ lives. The Espira collection includes 11 products categorized into three principles of wellness: Restore, Boost and Glow. Some products were designed to provide quick results, with visible change within the first bottle (30 days). Other products were created for every day and focused on vitality, natural energy and better basics to give a strong nutritional foundation.

“The Espira line is an easy solution for men and women searching for better sleep, boosted energy and overall better nutritional support,” said Ashley Koff, registered dietitian and consulting nutritionist for Avon. “Espira supplements are a naturally sourced option made with the highest quality ingredients to help promote a healthy lifestyle.”

Tupperware Pioneer Joe Hara Passes Away at 91

by Leave a Comment

Former Tupperware chief Joe Hara, who led Tupperware’s North American and international divisions during the company’s golden years in the 1960s, 1970s and 1980s and was the business face of the company for nearly three decades, died on Christmas Eve 2017. He was 91.

According to current CEO Rick Goings, Hara was “the heart of Tupperware” for many years. “When he spoke with you, he would gently touch your arm and look into your eyes. His approach to people and the value of relationships is at the core of Tupperware’s success today,” Goings said in a statement.

Under Hara, the Orlando-based Tupperware grew from an American plastic-ware company into an international sales icon. Hara presided over Tupperware’s annual Orlando gatherings of saleswomen called Jubilees, handing out advice and stoking enthusiasm for the home goods brand that flourished in nuclear-family America.

Hara joined Tupperware in 1954 with his cousin Jim, who ran a distributorship in Chicago. He moved to the corporate office in Orlando in 1963 as a vice president of sales. In 1966, he was promoted to president of Tupperware North America, and then president of Tupperware Company International in 1971.

He retired in 1985 after 33 years as a top executive at Tupperware, and spent the next three decades serving on boards for several groups, including the Jewish Federation of Orlando, The Holocaust Memorial Resource and Education Center, Habitat for Humanity and the Brevard Music Festival.

FTC Releases Guidance Concerning Multi-Level Marketing

by Leave a Comment

On Jan. 4, the Federal Trade Commission, which works to promote competition and protect and educate consumers, released business guidance to help members of multi-level marketing (MLM) companies apply core consumer protection principles to their business practices.

The non-binding guidance features detailed answers to 17 questions related to multi-level marketing, including compensation structures, internal consumption and inventory loading. According to the Commission’s website, although there may be significant differences in how MLMs sell products or services, core consumer protection principles apply to all MLMs.

Among other things, the business guidance explains how the FTC distinguishes between legitimate MLMs and pyramid schemes, what is “inventory loading,” and how the FTC treats personal or internal consumption by participants in determining if an MLM’s compensation structure is unfair or misleading. The guidance also addresses how an MLM should approach representations to current and prospective participants.

To review the document, click here.

LR Health & Beauty Launches New Health Brand LR Lifetakt

by Leave a Comment

LR Health & Beauty, a seller of personal-care and cosmetics products based Ahlen, Westphalia, Germany, is launching a health management system surrounding its new health brand, LR Lifetakt. The brand will be introduced gradually in the countries where LR is active.

LR Lifetakt bundles high-quality food supplements and meal replacement products, which were developed by to form six overall solutions for the healthcare market: daily nutrient supply, vitality at every age, weight management, enhanced performance, seasonal support and unrestricted mobility. The solutions are based on a three-pillar system: a basic solution, individual product supplements and additional expert tips on nutrition and lifestyle.

“The market for innovative healthcare concepts, as a whole, has grown extremely rapidly throughout Europe,” said Dr. Thomas Stoffmehl, CEO of LR Health & Beauty. “More and more people are taking their health into their own hands. With our new strong LR Lifetakt brand, we can be a competent partner for these people and true to our motto, ‘More quality for your life,’ ”

Last year, the company built a modern production site for aloe vera products in Europe. Beginning in February 2018, LR Aloe Vera Drinking Gels, an important component of the LR Lifetakt overall solutions, will be produced there. Aloe vera products are one of the core competencies of LR, with more than 55 million liters of Aloe Vera Drinking Gels since 2002.