As global direct selling companies search for their next major growth engine, one market continues to separate itself from the rest: Mexico. Mexico sits at the intersection of demographics, entrepreneurship, culture and digital acceleration. It has the scale of a major global economy; the relationship-driven culture that direct selling thrives in; and the strategic advantage of being directly connected to the United States.

4Life celebrated the grand opening of a new office in Villahermosa, Tabasco. 4Life General Manager Octavio Escalante led the ribbon-cutting ceremony for the office, which is part of an ongoing investment in the Latin American market and a symbol of the company’s shared commitment with local leadership to continue strengthening and supporting the 4Life community and opportunities in southeastern Mexico.

MONAT welcomed hundreds of its market partners from across Mexico and Latin America for a weekend of training, recognition and celebration at its MONAT Mexico Together event. The gathering highlighted MONAT’s momentum in the region and provided an opportunity to debut new products.

Betterware de México, S.A.P.I. de C.V., also known as BeFra, has received authorization from Mexico’s Antitrust Authority for its acquisition of Tupperware operations in Latin America.

LATAM remains a vibrant and fertile region—maybe one of the most exciting arenas for expansion in the global channel. Yet we must also acknowledge the political fluctuations that sweep through the region and, at times, become unpredictable burdens for international business.

At its MONATions 2025 Global Convention held at Resorts World Las Vegas, MONAT announced it will continue its expansion throughout Europe and Latin America with six new markets. The expansions will begin in October with Austria and Mexico, followed by Italy, Dominican Republic, Costa Rica and Panama in early 2026.

OMNILIFE’s focus on the growth of its distributors and leaders captures the spirit of our Bravo Impact Award, which honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence.

LifeVantage Corporation has extended its MindBody GLP-1 System into international markets. The system’s success in the US has been credited with the company’s recent 49% year-over-year increase in revenue during the second quarter of the fiscal year.

LifeVantage Corporation has declared 2025 its “Drive ERA.” Thousands of LifeVantage Consultants joined the company at its annual Global Kickoff, where the company detailed its vision for the new year.

The Brazilian beauty products brand Natura announced that in 2025 they will establish the franchise business model in Mexico. 

Thirty volunteers from Tranont traveled to Tijuana, Mexico to build homes for local families in need. The effort supports a mission led by Project Mercy, an organization dedicated to improving the quality of life for impoverished families in Mexico through secure housing.

Betteware de Mexico, also now known as BeFra, will support Mexico’s Olympic team with its B Hero product line, giving each athlete competing in the Paris games access to the products as well as a hydration bottle.