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If we’re lucky, we’ve been given the gift of someone else’s hard-earned wisdom, learning lessons and values from a parent’s or mentor’s experience and willingness to share it. But what we do with that wisdom is up to us—will we take those lessons and values to heart and apply them to our lives or allow those gifts to collect dust?
Amaury Vergara Zatarain, OMNILIFE Chief Executive Officer, was gifted a lifetime of powerful life lessons as he watched his parents, Jorge Vergara and Maricruz Zatarain, build a network marketing company that would change all their lives.
“For me, OMNILIFE is more than just the family company,” he shared. “It’s my life. It’s where I grew up, where I learned about success, where I learned about what it is to be a hardworking person, what it is to achieve your dreams, what it is to be healthy and share that with other people. For us, ‘people taking care of people,’ is more than just a motto. It is how we feel when we think about everything that we do inside the company and outside the company.”
OMNILIFE’s focus on the growth of its distributors and leaders captures the spirit of our Bravo Impact Award, which honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence.
Transformational Leadership
Amaury leads OMNILIFE alongside his sisters, Kenya Vergara Zatarain and Yelena Povaguina, where they’re guiding the company into a new chapter but leaning on the values and transformational leadership style that their parents poured into them.
OMNILIFE was founded as a health and wellness company and continues to develop multivitamin and nutrition products, as well as beauty and personal care items. But the company’s most meaningful yet intangible product is its multi-development approach—a system that empowers OMNILIFE distributors to change their lives through personal growth to achieve success in health, professional and economic spheres. According to OMNILIFE, more than seven million people have been impacted by this multi-development business model, with 80 percent of those being women.
OMNILIFE established the CreSiendo Academy, a platform that supports personal and business growth through programs led by specialists in human development and leadership tailored for the company. OMNILIFE distributors have free, 24/7 access to these resources designed to strengthen their skills in direct sales, personal finance and leadership. To date, more than 115,000 people have participated in in-person or hybrid sessions.
“Our model is becoming stronger every year,” Amaury shared. “It’s not only evolving, but it’s also very necessary because people need skills, like knowing how to work as a team, knowing how to better manage finances, knowing how to invest. We’re a company that promotes transformational leadership. To help other people transform their lives or accomplish their dreams or fulfill their objectives, our leaders must become that before they try to help others to do so.”
Strength through Challenges
As a second generation leader of a legacy company, Amaury was tasked with both shepherding OMNILIFE into a new era and protecting the values at the company’s foundation. This evolution required investment and innovation that Amaury, Kenya and Yelena brought to the table. This second generation of leaders ushered in exciting changes for the company, including improved nutritional data across the product portfolio and the development of a plant in Allen, Texas which will become OMNILIFE’s third manufacturing facility and is designed to serve the growing US market. The company’s main manufacturing facility is located in Guadalajara, Mexico, while the second is in Colombia.
The investment in the Allen plant is a huge initiative for the company, which has already been a powerful statement to US distributors. This American presence has allowed OMNILIFE to create a sense of belonging for US distributors, creating a “home” for them in their home country—just as OMNILIFE has done throughout Latin America.
The challenge of meeting people where they are and creating a sense of belonging is just one of many Amaury and his team are facing in this next generation of OMNILIFE. But the challenges that come from realizing OMNILIFE’s vision of “people taking care of people” are more than problems to solve—they’re opportunities to rise to the values that continue to guide Amaury and his team.
“The way that we were taught as a family is that when things get complicated, that’s when people need OMNILIFE the most,” he shared. “That’s when we can do something very powerful to help people. That’s when I think, as a responsible company, we have more jobs to do. It’s very powerful to have something as simple and as human as people taking care of people because it connects us.”
This commitment permeates every aspect of OMNILIFE’s business. “We are actively involved in all direct selling associations and adhere to the ethical codes of conduct in every market we operate in,” Amaury shared. “We remain true to our values, always committed to maintaining our integrity and providing the best possible support to our business partners.”
From the May/June 2025 issue of Direct Selling News magazine.
