Betteware de Mexico, S.A.P.I de C.V., also now known as BeFra, will support Mexico’s Olympic team with its B Hero product line, giving each athlete competing in the Paris games access to the products as well as a hydration bottle. Additionally, a portion of sales of the B Hero product line will be donated to help fund the team’s athletes. These donations are in addition to BeFra’s donation of one million pesos earlier this month.
“At Betterware, we know that behind the success of every hero, there are many heroes who are an important part of the hero’s journey,” said Santiago Campos, Betterware de Mexico CEO. “It is why we are teaming up with Mexico’s Olympic heroes by offering the entire Betterware family’s financial support. We call on all Mexicans to become heroes by joining us in supporting our athletes together.”