The New York Stock Exchange (NYSE) welcomed executives and guests from Betterware de Mexico in celebration of its recent transfer. Santiago Campos, Betterware CEO, and Andres Campos, BeFra CEO, rang the closing bell at 3 pm CDT on November 1, 2024.

Betteware de Mexico, also now known as BeFra, will support Mexico’s Olympic team with its B Hero product line, giving each athlete competing in the Paris games access to the products as well as a hydration bottle.