Uniting two distinct companies is never an easy task, especially when the two companies offer very different products. But when Betterware acquired Jafra in 2022, the company chose to forge a new path and create a strong, forward-thinking home that could empower both brands to do what they do best while finding commonalities and efficiencies to help each company thrive.

The New York Stock Exchange (NYSE) welcomed executives and guests from Betterware de Mexico in celebration of its recent transfer. Santiago Campos, Betterware CEO, and Andres Campos, BeFra CEO, rang the closing bell at 3 pm CDT on November 1, 2024.

Betteware de Mexico, also now known as BeFra, will support Mexico’s Olympic team with its B Hero product line, giving each athlete competing in the Paris games access to the products as well as a hydration bottle.