Betterware de Mexico, referred to as BeFra after its acquisition of Jafra, released its first quarter 2024 financial results, reporting a 10.4% year-over-year increase in net revenue compared to the first quarter of 2023.
Betteware de Mexico, also now known as BeFra, will support Mexico’s Olympic team with its B Hero product line, giving each athlete competing in the Paris games access to the products as well as a hydration bottle.
Betterware de México, unveiled a new identity for its corporate and commercial activities, introducing the name “BeFra.” The BeFra name symbolizes the integration of Betterware and Jafra, allowing for a commercial identity that is easily identifiable.