Betteware de Mexico, also now known as BeFra, will support Mexico’s Olympic team with its B Hero product line, giving each athlete competing in the Paris games access to the products as well as a hydration bottle.
Betterware de México, unveiled a new identity for its corporate and commercial activities, introducing the name “BeFra.” The BeFra name symbolizes the integration of Betterware and Jafra, allowing for a commercial identity that is easily identifiable.
Betterware de Mexico announced its third quarter results, revealing revenue stabilization at almost 2x its 2019 revenue. Between the fourth quarter of 2022 and the third quarter of 2023, the company delivered 3% growth, which the company believes has positioned them for year-over-year growth.
Betterware de Mexico S.A.P.I. de C.V. announced its financial results for the second quarter of 2023, including net revenue of $192 million, a 4% increase sequentially, representing two consecutive quarters of growth. This growth was buoyed in part by Jafra Mexico, which saw a 14.5% increase in net revenue and a 25% increase in EBITDA […]
Betterware de Mexico released its fourth quarter and full year 2022 financial results, revealing a significant increase in net revenue of $174 million in the quarter, a 48% increase over the previous year’s quarter. The company attributes this jump in large part to its acquisition of Jafra Mexico and Jafra USA.
What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity.
Betterware de Mexico posted its third quarter financial results, revealing net revenue of $75 million, a $43.9 million decline since the same quarter in 2021.
Betterware de Mexico S.A.P.I. de C.V. announced its financial results for the second quarter of 2022, reporting a significant decline of 45% in net income ($22 million) when compared to the second quarter of 2021.
Betterware de Mexico released its first quarter financial results for 2022. Included in the report was the company’s expectations for a long-term growth and commercial strategy that will combat the softer economic environment in Mexico and the effects of inflationary pressures. In the first quarter, the company managed cost increases and recovered profit margins, which […]
Betterware de Mexico announced its fourth quarter and fiscal year 2021 results, posting a 2021 net revenue growth of 41% year-over-year, and EBITDA growth of 33% year-over-year. Gross margin in 2021 was 56.2%, while EBITDA margin was 27.9%. “Betterware achieved extraordinary growth from 1Q 2020 to 1Q 2021, mainly driven by our increase in our […]
In an agreement announced this week, Betterware de Mexico has signed a $255 million agreement to acquire 100% of JAFRA’s operations within the U.S. and Mexico.
Betterware de Mexico is leveraging big data and its streamlined distribution center to become one of the most recognizable brands in Mexico and beyond.