Betterware de Mexico S.A.P.I. de C.V. has officially launched operations in the United States as Betterware US, citing geographic proximity and an untapped customer base who holds some familiarity with the brand as key factors in the expansion.
The new Betterware US headquarters will be located in Dallas, Texas, where the company hopes to leverage the city’s established and robust distribution network and wide, growing talent pool to support its new US growth.
“For more than 29 years, we’ve succeeded in providing value and quality in the consumer products we make, only constrained by our geographical location,” said Andres Campos, Betterware Global CEO. “Our industry knowledge reinforces our belief that US consumers will continue to seek out well-designed products to simplify their lives.”
Betterware is committed to innovation and the development of strong manufacturing relationships and plans to roll out more than 250 new products for everything from kitchen to garden in 2024.
