Social commerce—shopping that takes place from product discovery to purchase on a social media platform—is projected to grow three times faster than traditional ecommerce over the next three years.
Nu Skin Enterprises announced its strategic investment arm, Rhyz, Inc., has purchased Mavely, a social commerce platform that drives new customer acquisition for direct-to-consumer and retail brands by leveraging social shopping and proprietary technology to convert everyday consumers into a social salesforce.
Joni Rogers-Kante has dedicated her life to helping women become part of something greater than themselves. When SeneGence Founder, CEO and Chairwoman Joni Rogers-Kante’s son Alan was a toddler and became a single mother, she set two goals that would come to shape her life. First, she wanted to devote her life’s work to helping […]
Strategies and statistics for thriving in the social media arena. Social media platforms continue to evolve as natural tools for direct sellers to increase their network and attract customers by building genuine relationships. Social selling is not about the short-term, one-time sell. Rather, it’s about building relationships for the long-term. It requires more than “liking” […]
Throughout its history, Mannatech has founded its success on rock solid science and is now poised for robust growth. Since its founding in 1994, Mannatech, Inc. has made a name for itself through product innovation and a commitment to sound science. Indeed, when you walk into the company’s headquarters in Flower Mound, Texas, the first […]
Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]
Photo: Southwestern group service project in Dominican Republic. “THE MOST IMPORTANT THING THAT OUR INDIVIDUAL EXPERIENCES WITH SOUTHWESTERN PROVIDED was the development of character—doing what needed to be done whether we felt like it or not.” “Yes, the planning, goal setting and book-keeping were all good skills, but it was ‘hitting the wall,’ which we all […]
Youngevity International, a Chula Vista, California-based omni-direct lifestyle company, has acquired Nature Direct, an Australian manufacturer and distributor of essential oil-based nontoxic cleaning and care products for personal, home and professional use. “Youngevity has been searching for a green alternative line of cleaning products that would be synergistic with our philosophy of offering products that are […]
Amway, the world’s largest direct selling company, has reported sales of $8.6 billion for the year ending Dec. 31, 2017. The Ada, Michigan-based company achieved sales gain in several key markets, including South Korea, Thailand, Russia and India. Total sales in the second half of 2017 grew by 3 percent, compared to same period of the […]
Youngevity International, an omni-direct lifestyle company based in Chula Vista, California, has launched a new social selling website designed to improve both the distributor and customer experience. The website, available in both English and Spanish, includes new business-building features, such as online event creation, along with improved search functionality and localized international pricing. The site […]
Click here to order the November 2017 issue in which this article appeared. Monat Global Founded: 2014 Headquarters: Miami, Florida Top Executives: Chairman and Founder Luis Urdaneta; CEO Ray Urdaneta; and President Stuart MacMillan Products: Anti-Aging Hair Care “What has made you so successful?” It’s a question he hears frequently, says Ray Urdaneta, CEO of anti-aging hair care brand MONAT, and […]