Social commerce is a new term for a new era. But it is also a powerful signal to the outside world that the way people shop has permanently changed, and direct selling is uniquely positioned to lead—not follow—in this transformation.

After its US launch in September 2023, TikTok Shop has become a significant competitor in the social commerce space. Momentum has been slow to build; only 11% of US households report making a purchase through TikTok. But those sales equate to a 7.7% share of the total social shopping Gross Merchandise Value.

We are witnessing an extraordinary transformation, fueled by advancements in direct selling centralized platforms, artificial intelligence, easy-to-use shareable media platforms and a surge in mobile connectivity. These technologies are not just tools but catalysts, creating an environment where personalized, real-time engagement with consumers isn’t just possible—it’s expected.

Influencer marketing has become a necessity as customers shift their shopping preferences. The American Marketing Association says that 80% of companies in the US now use influencers for marketing purposes in what has become a $17.4 billion industry.

How to find, develop, encourage and promote your budding viral superstars. If there is one constant refrain in today’s direct selling channel, it’s change.

In its third edition of Millennial Shopping Habits Trend Report, CouponFollow analyzed the shopping, spending and saving habits of American Millennials.

Social commerce—shopping that takes place from product discovery to purchase on a social media platform—is projected to grow three times faster than traditional ecommerce over the next three years.

Nu Skin Enterprises announced its strategic investment arm, Rhyz, Inc., has purchased Mavely, a social commerce platform that drives new customer acquisition for direct-to-consumer and retail brands by leveraging social shopping and proprietary technology to convert everyday consumers into a social salesforce.

Joni Rogers-Kante has dedicated her life to helping women become part of something greater than themselves. When SeneGence Founder, CEO and Chairwoman Joni Rogers-Kante’s son Alan was a toddler and became a single mother, she set two goals that would come to shape her life. First, she wanted to devote her life’s work to helping […]

Strategies and statistics for thriving in the social media arena. Social media platforms continue to evolve as natural tools for direct sellers to increase their network and attract customers by building genuine relationships. Social selling is not about the short-term, one-time sell. Rather, it’s about building relationships for the long-term. It requires more than “liking” […]

Throughout its history, Mannatech has founded its success on rock solid science and is now poised for robust growth. Since its founding in 1994, Mannatech, Inc. has made a name for itself through product innovation and a commitment to sound science. Indeed, when you walk into the company’s headquarters in Flower Mound, Texas, the first […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]