Posts Tagged ‘Instagram’

Measuring Brand Success Without “Likes”

Instagram and Facebook

The “Like” counts on Instagram and Facebook posts may be going away, leaving brands without a valuable measurement of how consumers feel about their products. In April, Instagram began testing the hiding of Likes in Canada, expanding to Brazil, Australia, New Zealand, Italy, Ireland and Japan in July. In those countries, a post shows just a few…

Read More

Under the Influence

influencer

Does influencer marketing have a place in direct sales? The concept of working with celebrities to promote brands is evolving into highly targeted campaigns with online influencers. Influencer marketing is now big business, and according to the experts, it is only going to grow. What’s Happening: While consumer buying habits continue to evolve along with…

Read More

The Digital Leaders of Direct Selling

DSN Digital 100

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you…

Read More

Instagram TV for Direct Selling

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but…

Read More

5 Key Strategies to Improve Your Company’s Online Reputation

When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you…

Read More

The Power Of The Pitch

Presentation

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s…

Read More

pawTree’s Roger Morgan Talks Dog and Cat

Roger Morgan founded Southlake, Texas-based pawTree in 2014, armed with the knowledge gained as a CEO of a multinational pet products company and service as a chairman of the American Pet Products Association. He became a student of the direct selling channel and has since expanded the company into all 50 U.S. states. Over the…

Read More

Jamberry: Social Selling Drives Innovation and Fast Beauty

Eight years ago three sisters began brainstorming, looking for a way to recreate the cute nail wraps only available at salons. All three cost-conscious moms, Lyndsey Ekstrom, Christy Hepworth and Keri Evans, enjoyed the creative self-expression found in manicure and pedicure colors and styles. But at $60 for hands and another $60 for toes, the…

Read More

Get Out in Front of 2018 Communication Trends—Join In, Jump On

As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can…

Read More