The gig model has become what Canadian communications theorist Marshall McLuhan might call digital serfdom—you work land you don’t own, while the algorithm plays landlord. Freedom at the front end; dependency at the back.
Those who are closest to me will determine the level of my success. Good leaders realize the significance of surrounding themselves with talented people. That’s why leaders repeatedly ask me, “How can I be sure to hire the right person?” I have never discovered a foolproof hiring practice, but I do know finding a great […]
Forget the industries, forget the products, what makes direct selling powerful is relationships. The first being the relationship direct selling companies nurture with their representatives, one that enables entrepreneurship and provides the tools for them to succeed. And the second; the one-on-one relationships that direct sellers maintain with their customers. Personalization is at the very heart […]
Photo: Jim and Kathy Coover, Isagenix Co-Founders This Q&A is part of the August 2018 Company Spotlight featuring Isagenix. What have you been mainly focused on this year and why? Jim: We’re always focused on creating the best possible customer experience possible. You can’t sign up as an associate without first being a customer. Knowing that […]
“I’ll be happy when I…” You’ve probably had this thought; most of us have. Common conditions for happiness include everything from earning that promotion, getting a raise, or changing jobs to meeting one’s future spouse, having a family, buying that car you’ve wanted, or moving into a bigger house or to a new city. Many […]
Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]
Former Tupperware chief Joe Hara, who led Tupperware’s North American and international divisions during the company’s golden years in the 1960s, 1970s and 1980s and was the business face of the company for nearly three decades, died on Christmas Eve 2017. He was 91. According to current CEO Rick Goings, Hara was “the heart of […]
Click here to order the December 2017 issue in which this article appeared. I look back over 2017 with great pride at what the DSA team accomplished on behalf of our industry. We brought member company executives together to share their advice and concerns, to support our vital advocacy efforts, and to commit to ever-higher ethical standards […]