Posts Tagged ‘Facebook’

Facebook Breach May Bring About EU-Style GDPR Privacy Rules in U.S.

Recent news of a Facebook breach might have a major impact on Information Technology Asset Management (ITAM) practices in the U.S. News just before Christmas that Facebook is allowing advertisers and marketers direct access to personal data—and even private conversations—may have the effect of accelerating consideration in the U.S. of General Data Protection Regulation (GDPR) privacy rules, according to…

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Instagram TV for Direct Selling

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but…

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Lipstick Global Market to Exceed $17 Billion by 2023

According to ResearchAndMarkets.com’s new report “Global Lipstick Market by Product Type (Gloss, Matte & Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental/Grocery Stores, Multi Branded Retail Stores & Others), By Region, Competition Forecast & Opportunities, 2013–2023,” the global lipstick market is expected to cross $17 billion by 2023 due to the rising number of product innovations, increasing disposable income and…

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Avon Accelerates Digital Transformation Plans: Launches Shoppable Brochure

Avon Products UK HQ

Avon Products, Inc. has announced it has reached a series of milestones in its plans to transform the digital capabilities of its Representatives and improve interactions with consumers. The London-based beauty company’s global digital platforms and experience team has launched a fully digitized, mobile-enabled, e-interactive brochure that allows Avon Representatives to connect quickly and effectively with their customers. Avon…

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5 Key Strategies to Improve Your Company’s Online Reputation

When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you…

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The Power Of The Pitch

Presentation

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s…

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pawTree’s Roger Morgan Talks Dog and Cat

Roger Morgan founded Southlake, Texas-based pawTree in 2014, armed with the knowledge gained as a CEO of a multinational pet products company and service as a chairman of the American Pet Products Association. He became a student of the direct selling channel and has since expanded the company into all 50 U.S. states. Over the…

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Get Out in Front of 2018 Communication Trends—Join In, Jump On

As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can…

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Thirty-One Gifts Begins Nationwide Tour

Thirty-One Traveling Anniversary

Thirty-One Gifts, a Columbus, Ohio-based seller of handbags, accessories and organizational products, is celebrating its 15th anniversary with a nationwide tour. Beginning today, a pink mobile shop is scheduled to roll across the country to mark the anniversary. The tour began at Laguna Hills, California, and traverses the country until making a final stop July 21-23 in…

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