Recent news of a Facebook breach might have a major impact on Information Technology Asset Management (ITAM) practices in the U.S. News just before Christmas that Facebook is allowing advertisers and marketers direct access to personal data—and even private conversations—may have the effect of accelerating consideration in the U.S. of General Data Protection Regulation (GDPR) privacy rules, according to […]
The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but […]
According to ResearchAndMarkets.com’s new report “Global Lipstick Market by Product Type (Gloss, Matte & Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental/Grocery Stores, Multi Branded Retail Stores & Others), By Region, Competition Forecast & Opportunities, 2013–2023,” the global lipstick market is expected to cross $17 billion by 2023 due to the rising number of product innovations, increasing disposable income and […]
Avon Products, Inc. has announced it has reached a series of milestones in its plans to transform the digital capabilities of its Representatives and improve interactions with consumers. The London-based beauty company’s global digital platforms and experience team has launched a fully digitized, mobile-enabled, e-interactive brochure that allows Avon Representatives to connect quickly and effectively with their customers. Avon […]
When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you […]
Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]
Roger Morgan founded Southlake, Texas-based pawTree in 2014, armed with the knowledge gained as a CEO of a multinational pet products company and service as a chairman of the American Pet Products Association. He became a student of the direct selling channel and has since expanded the company into all 50 U.S. states. Over the […]
In their first seven years, Heidi and Orville Thompson built home- and personal-fragrance company Scentsy into one of direct selling’s top-line players. What began in a 40-foot metal shipping container on a Meridian, Idaho, sheep farm in 2004 led to meteoric growth by 2011 when they hit $535 million in revenue. The next year Scentsy […]
As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]
Thirty-One Gifts, a Columbus, Ohio-based seller of handbags, accessories and organizational products, is celebrating its 15th anniversary with a nationwide tour. Beginning today, a pink mobile shop is scheduled to roll across the country to mark the anniversary. The tour began at Laguna Hills, California, and traverses the country until making a final stop July 21-23 in […]
Youngevity International, an omni-direct lifestyle company based in Chula Vista, California, has launched a new social selling website designed to improve both the distributor and customer experience. The website, available in both English and Spanish, includes new business-building features, such as online event creation, along with improved search functionality and localized international pricing. The site […]
Ambit Energy was a data processor before being a data processor was cool. In 2006, based on their experience in the telecom industry, founders Jere Thompson and Chris Chambless decided that Ambit had to become a data processing company first, to keep up with the anticipated growth from their direct sales in marketing electricity and […]