Natura, the Cajamar, Brazil-based multinational seller of cosmetics and beauty and personal care products, recently announced that the company received basic certification in “Work & Life Balance” in Argentina. The certification, granted by the European Institute of Social Capital (EISC), supports up to 2020 the company’s commitment to balance the private and working life of its employees.
Natura is the first cosmetics company in the country to receive the recognition, which reinforces the company’s commitment to implement programs and benefits aimed at achieving a balance between the personal and professional life of its employees. Some of the main policies in this regard were the 40-day extension of paternity leave, including cases of adoption and same-sex couples; the extension of maternity leave; the additional week of vacation; and actions that strengthen ties with the relatives of the employees, such as Father’s Day and Mother’s Day, where parents and mothers of Natura’s members are entertained.
“The Work & Life Balance certification is a new step in our efforts to promote a flexible culture that puts people at the center,” said Mariana Talarico, Human Resources Director of Natura for Latin America. “We seek to generate environments and promote policies that recognize the integral needs of employees, both professionally and personally, at a time when borders are becoming more diffuse.”
The certification is obtained after an audit process, where at least 19 initiatives must be presented that contribute to the balance of life of the employees. Natura presented 52. The audit continues for three years; in December 2020 the company will obtain the definitive certification.
“With high responsibility, and continuously, Natura encourages the personal, material and professional development of its employees, encouraging them to become agents of transformation, contributing to the dissemination of the concept of good living, and building a more prosperous society,” said Dr. Carlos Forlenza, director of the EISC.