Mannatech, Incorporated announced the next phase of its ASEAN region expansion efforts with its launch into the Thailand market. The official launch is scheduled for mid-June, but the soft opening will allow registration of new Mannatech Associates and the launch of its K-Beauty line.
The company expects Thailand to serve as the “bridgehead for pioneering the Southeast Asian market.” The region already encompasses a direct sales market of approximately $3.1 billion and a dietary supplement market of $3.9 billion.
“Mannatech’s expansion into Thailand is our first new market in several years and provides an exciting opportunity to introduce our products to a new country and culture,” said Landen Fredrick, Mannatech President and CEO. “The opening team, led by Roh Jae-hong, Mannatech Korea’s general manager, has conducted extensive market research, and worked tirelessly to prepare for this launch. We are confident that our products and business model are well suited for the Thailand market.”
