It is difficult to become an athlete capable of reaching Olympic-sized dreams. It is almost impossible for three sisters from the same family to do so all at once. Sam, 24, a ski jumper; Lauren, 23, a downhill skier; and Alli, 22, who competes in moguls, are daughters of Amy and Dan Macuga, who had an extensive executive career within the direct selling industry, including serving as USANA Chief Marketing Officer from 2007 to 2024.
USANA’s patented CellSentials cellular nutrition system, which includes USANA Core Minerals and Vita Antioxidant supplements, received the ConsumerLab.com seal of approval.
USANA was honored at the Best of State Gala in Salt Lake City, Utah, for its excellence in product quality and innovation.
USANA Health Sciences, Inc. Executive Director of Marketing, Social Media and Portfolio Jessica Arias was named a 40 Under 40 award winner by Utah Business magazine. The publication honors young professionals in the state each year who are leading nonprofits, charitable initiatives or are successful entrepreneurs or executives within the community.
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
USANA was honored for its excellence in product quality and innovation at the Best of State Gala in Salt Lake City, Utah, winning four awards for Celavive, Rev3, CellSentials, and its Nutritional product line.
In a new partnership with University of Miami Athletics, USANA will support student athletes on all Hurricanes teams with NSF-tested nutritional products. Hurricanes fans will also have the chance to experience a behind-the-scenes look at the nutrition program for University of Miami’s student athletes.
More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.
USANA's joint support supplement Procasa passed purity tests from third-party assessor ConsumerLab.com and was recognized with a seal of approval—the third for the company.
With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.
USANA was honored at the Best of State Gala, earning medals in the following categories: Rev3 Energy—Best Beverage USANA CellSentials—Best Dietary Supplement Celavive skincare system—Personal Care Products USANA—Employer Category USANA’s win in the employer category was its fifth win in a row, and thirteenth consecutive honor for the Rev3 Energy beverage. “Consistently receiving Best of […]
In a multi-year partnership agreement, USANA has been named the Official Nutrition Supplement Supplier of USA Skateboarding and will provide team members with NSF Certified for Sport and LGC Informed Choice tested products.