Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
USANA was honored for its excellence in product quality and innovation at the Best of State Gala in Salt Lake City, Utah, winning four awards for Celavive, Rev3, CellSentials, and its Nutritional product line.
In a new partnership with University of Miami Athletics, USANA will support student athletes on all Hurricanes teams with NSF-tested nutritional products. Hurricanes fans will also have the chance to experience a behind-the-scenes look at the nutrition program for University of Miami’s student athletes.
More than 30 speakers shared tangible action plans for how the industry’s leaders can continue to grow and adapt in the face of this year’s enduring challenges.
USANA's joint support supplement Procasa passed purity tests from third-party assessor ConsumerLab.com and was recognized with a seal of approval—the third for the company.
With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.
USANA was honored at the Best of State Gala, earning medals in the following categories: Rev3 Energy—Best Beverage USANA CellSentials—Best Dietary Supplement Celavive skincare system—Personal Care Products USANA—Employer Category USANA’s win in the employer category was its fifth win in a row, and thirteenth consecutive honor for the Rev3 Energy beverage. “Consistently receiving Best of […]
In a multi-year partnership agreement, USANA has been named the Official Nutrition Supplement Supplier of USA Skateboarding and will provide team members with NSF Certified for Sport and LGC Informed Choice tested products.
USANA Executive Director of Digital and Brand Strategy, Teresa Elias, was named a top young leader, earning Utah Business Magazine’s 40 Under 40 award. Elias joined USANA in 2010 as a creative services editor. Today, she is in charge of the company’s brand, digital content strategy, athlete partnerships and digital marketing. “Teresa has been instrumental […]
USANA Executive Director of Marketing and Social Media Jessica Reimer-Arias was named by PRNews as one of the Top Women in PR. This recognition is given to women leaders who demonstrate significant passion for their work both inside their organizations and in volunteer capacities, and who are advancing diversity initiatives. Reimer-Arias has worked in public relations, marketing […]
USANA recently launched a product line of mood and relaxation products that take a natural and mindful approach to overall health and well-being. The new Stress Relief mood-support supplement and Calm Response essential oil balm were introduced at the company’s annual Americas and Europe Convention, which was a virtual event this year. “The launch of […]
USANA has been named the official nutritional partner of Spartan U.S., joining forces with the world’s leading endurance brand to motivate people to make healthier lifestyle choices. “We are thrilled to collaborate with a like-minded company like Spartan to continue changing lives around the world through healthy, active and holistic lifestyle choices,” said Dan Macuga, USANA chief […]