core of the direct selling industry will always be the field of independent sales and marketing distributors, leveraging traditional marketing channels can still be effective ways to build a brand, increase name recognition, foster community partnerships and generate excitement and engagement throughout distributor field.

VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]

America is becoming more multicultural. According to the U.S. Census Bureau, the U.S. is currently roughly 18.3 percent Hispanic or Latino; 13.4 percent African-American; and 5.9 percent Asian; and almost 76.5 percent white, based on how respondents self-identify. And, according to the CENSUS Survey 2019, around 41.76 million people in the U.S. speak Spanish at home. This […]

It’s been nearly a year since The Happy Co. overhauled its entire brand. Looking back at the gargantuan task, Chief Marketing Officer Clare Holbrook shares some insight about what they learned, what worked and how the rebrand was received.

Thanks to a transcendent Supreme Court ruling in June, college student-athletes can now earn money leveraging their name, image and likeness. This is unprecedented territory for college sports but could open countless opportunities for marketing deals and sponsorships.

With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.

A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.

As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.

A recent business article by Twitter noted customer care trends from 2018 that they expect to continue to grow in 2019. Direct Messaging More consumers are connecting with companies through direct messaging (DM’s) than through more public methods like tagging in a Tweet. According to Sprinklr, 80 percent of consumers engage with brands online, and 54 […]

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but […]

How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades […]

4Life Research, a Sandy, Utah-based immune health company, has hired Brian Gill as the company’s new senior vice president of marketing. Gill has 18 years of experience in marketing and team development, and as a key contributor to executive management. In his new role, he will support the company’s strategic objectives, discover new ways to […]