Partner.Co received seven Vega Digital Awards, an international digital competition that highlights companies who exhibit excellence in Websites, Video, Mobile, Social, Animation, Marketing and Podcasts.
To say this is a dynamic, exciting and pivotal time for direct selling is an understatement. The landscape has shifted more in the last three or four years than in the previous couple of decades. And it’s bringing us new challenges and new opportunities—how we evolve, adapt and react to those opportunities and challenges will determine our relevancy for years to come.
Push notifications have become a powerful tool for businesses and marketers to distinguish their apps and increase customer engagement. With mobile usage on the rise, push notifications offer an opportunity for direct selling companies and distributors to drive user retention and re-engagement.
No one likes chaos and confusion. It’s unsettling, stressful and difficult to navigate. But here’s the good news: the presence of chaos and confusion doesn’t mean things are bad. In fact, they’re often signs of progress.
Does your company need a complete rebrand? How do you know? According to Landor, 74 percent of S&P 100 companies rebrand within their first seven years of operation.
Medifast, the parent company of direct selling organization OPTAVIA, announced the first phase of its national marketing campaign that will showcase the company’s GLP-1 medications and tailored weight loss and personalized coaching programs.
Americans check their phones every 10 minutes on average, making text messages a channel that demands attention. With a 98 percent open rate, SMS presents a unique opportunity for businesses to connect with their audience effectively.
eXp Realty announced a strategic partnership with Blended Sense, a media technology platform, that will allow the company to develop creative content at scale, making marketing easier for agents.
core of the direct selling industry will always be the field of independent sales and marketing distributors, leveraging traditional marketing channels can still be effective ways to build a brand, increase name recognition, foster community partnerships and generate excitement and engagement throughout distributor field.
VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]
America is becoming more multicultural. According to the U.S. Census Bureau, the U.S. is currently roughly 18.3 percent Hispanic or Latino; 13.4 percent African-American; and 5.9 percent Asian; and almost 76.5 percent white, based on how respondents self-identify. And, according to the CENSUS Survey 2019, around 41.76 million people in the U.S. speak Spanish at home. This […]
It’s been nearly a year since The Happy Co. overhauled its entire brand. Looking back at the gargantuan task, Chief Marketing Officer Clare Holbrook shares some insight about what they learned, what worked and how the rebrand was received.