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Sunday / February 5. 2023
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Lessons Learned from Old School Marketing
Lessons Learned from Old School Marketing
 core of the direct selling industry will always be the field of independent sales and marketing distributors, leveraging traditional marketing channels can still be effective ways to build a brand, increase name recognition, foster community partnerships and generate excitement and engagement throughout distributor field.
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7 Hot Video Marketing Trends for 2022
7 Hot Video Marketing Trends for 2022
VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]
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Rev Up Your Multicultural Marketing Strategy
Rev Up Your Multicultural Marketing Strategy
America is becoming more multicultural. According to the U.S. Census Bureau, the U.S. is currently roughly 18.3 percent Hispanic or Latino; 13.4 percent African-American; and 5.9 percent Asian; and almost 76.5 percent white, based on how respondents self-identify. And, according to the CENSUS Survey 2019, around 41.76 million people in the U.S. speak Spanish at home. This […]
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Brand School
Brand School
It’s been nearly a year since The Happy Co. overhauled its entire brand. Looking back at the gargantuan task, Chief Marketing Officer Clare Holbrook shares some insight about what they learned, what worked and how the rebrand was received.
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Unlikely Brand Ambassadors: College Athletes
Unlikely Brand Ambassadors: College Athletes
Thanks to a transcendent Supreme Court ruling in June, college student-athletes can now earn money leveraging their name, image and likeness. This is unprecedented territory for college sports but could open countless opportunities for marketing deals and sponsorships.
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The New Marketing Democracy
The New Marketing Democracy
With an industry-wide shift toward customer acquisition, partnering with distributors is more vital than ever before. There’s a marketing adage that states, Your brand is not who you say it is. It’s who they say it is. That mantra is well-worn because it’s true. The message and brand association is always in the hands of consumers, and in the case of direct selling, the distributors.
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Short and Sweet
Short and Sweet
A core of what makes these short videos so effective for corporate brands is leveraging user-generated content.
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Results > Ingredients
Results > Ingredients
As the classic sales and marketing rule goes, “Tell them what it DOES, not what it IS.” The core of that principle is built on the fact that customers are looking for solutions to their problems.
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Customer Care: 5 Trends for 2019
Customer Care: 5 Trends for 2019
A recent business article by Twitter noted customer care trends from 2018 that they expect to continue to grow in 2019. Direct Messaging More consumers are connecting with companies through direct messaging (DM’s) than through more public methods like tagging in a Tweet. According to Sprinklr, 80 percent of consumers engage with brands online, and 54 […]
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Instagram TV for Direct Selling
Instagram TV for Direct Selling
The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but […]
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Your Brand Reputation: Why It Matters More Than Ever
Your Brand Reputation: Why It Matters More Than Ever
How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades […]
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4Life Names Brian Gill New Senior Vice President of Marketing
4Life Names Brian Gill New Senior Vice President of Marketing
4Life Research, a Sandy, Utah-based immune health company, has hired Brian Gill as the company’s new senior vice president of marketing. Gill has 18 years of experience in marketing and team development, and as a key contributor to executive management. In his new role, he will support the company’s strategic objectives, discover new ways to […]
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