Posts Tagged ‘marketing’

Customer Care: 5 Trends for 2019

A recent business article by Twitter noted customer care trends from 2018 that they expect to continue to grow in 2019. Direct Messaging More consumers are connecting with companies through direct messaging (DM’s) than through more public methods like tagging in a Tweet. According to Sprinklr, 80 percent of consumers engage with brands online, and 54…

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Instagram TV for Direct Selling

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but…

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Your Brand Reputation: Why It Matters More Than Ever

How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades…

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4Life Names Brian Gill New Senior Vice President of Marketing

4Life Research, a Sandy, Utah-based immune health company, has hired Brian Gill as the company’s new senior vice president of marketing. Gill has 18 years of experience in marketing and team development, and as a key contributor to executive management. In his new role, he will support the company’s strategic objectives, discover new ways to…

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4Life Announces New Appointments, New Department

4Life Research, a Sandy, Utah-based immune health company, has appointed Ivan Huang as general manager of 4Life Taiwan and Daniel Taylor as senior director of the newly created business intelligence department. Huang, who has an educational background in international trade, started in network marketing as a distributor. Since 2004, he’s held a variety of corporate…

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Youngevity Launches Social Selling Web Platform to Leverage Social Media Marketing

Youngevity International, an omni-direct lifestyle company based in Chula Vista, California, has launched a new social selling website designed to improve both the distributor and customer experience. The website, available in both English and Spanish, includes new business-building features, such as online event creation, along with improved search functionality and localized international pricing. The site…

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Navigating the Millennial-Driven World

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and…

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Vorwerk’s Thermomix Wins Top German Marketing Award

Vorwerk, the Wuppertal, Germany-based seller of household products, won top honors during the recent 44th German Marketing Day. The company received the German Marketing Award 2017 for its Thermomix product, which was first introduced in the 1970s. Thermomix’s overall marketing performance, sales and customer interaction across all communications channels helped it to beat out contenders…

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