A study conducted earlier this year by Oracle and CRM Essentials illustrated how social media influencers have become a trusted source for consumers seeking to purchase or discover opinions about a product.
VIDEO CONTINUES TO DOMINATE ONLINE SOCIAL CONTENT, and the way people consume video is rapidly evolving. Adapting to ever-changing trends is key to growing your brand and building culture with the distributor field and customers. Cisco said that video streaming was on pace to account for 82 percent of total web traffic by 2022. These seven rising trends, relevant to […]
So, what is the metaverse exactly? Think of it as the internet powered by virtual reality and augmented reality. “If the contemporary internet experience is two-dimensional—meaning you browse and scroll through it on a screen—the metaverse is 3D.
Are you measuring your Facebook strategy? Do you even have a strategy? It can be confusing to understand the importance of things such as likes, followers, engagement, impressions, actions and other metrics. The Facebook Insights report for your page offers all this info and more to help you better understand your audience and develop clear, precise and actionable goals. […]
Infinitus is launching a new global model that it has dubbed Direct Selling X Social E-commerce. Quietly, a sea change is taking place across the industry.
Grabbing attention and influencing action with compelling images is still a top social media marketing strategy. A survey by Social Media Examiner shows that 80 percent of marketers use visual assets in their social media marketing. Nearly a third of marketers say visual images are the most important form of content for their business. “We […]
We need to be more proactive in dealing with our channel’s negative perception. On Aug. 25, SHOWTIME aired the first episode On Becoming a God in Central Florida, starring Kirsten Dunst. The series is set in a small town near Orlando in 1992, and Dunst plays Krystal Stubbs, a minimum-wage water park employee, who lies, […]
Q&A with John Oates In our July issue, we introduced our DSN Digital 100 of the top companies who have a sound digital strategy. John Oates, Founder of JPO Digital, and the VP of Digital Marketing for SUCCESS Partners, helped us gather the data for that list. I recently sat down with him to get […]
People turn to Facebook more than any other social media platform to inform their buying decisions, suggests a new survey from The Manifest, a business news and how-to website. This trend occurs even though anti-Facebook sentiment, such as the #DeleteFacebook movement, continues to gain momentum. Consumers are more likely to make a purchase from a brand they […]
MORINDA Founded: 1996 Headquarters: American Fork, UT Top Executives: Brent Willis, CEO Products:Healthy beverages, skincare, supplements Morinda establishes its new home within the New Age Beverage family of healthy beverage companies. The world’s leading experts on the health benefits of Tahitian Noni Juice never experienced a humble beginning. Morinda exploded onto the health and […]
According to the IAB, the national trade association for the digital media and marketing industries, nearly half of all U.S. consumers are disruptor brand shoppers. The IAB recently released “Disrupting Brand Preference,” a study that shows that disruptor brand shoppers comprise 48 percent of all U.S. consumers. They are younger than incumbent brand-only shoppers, with 84 percent under […]
Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you […]