When customers perform a search for your company, what do they see in the first page of the Google results? Chances are a search might include websites with negative content about your company. Negative websites can hurt your brand and decrease your company’s revenue. You can either let your reputation and sales suffer, or you […]
Chloe + Isabel, a New York City-based social selling company, recently completed a restructuring, opening its doors to more entrepreneurs and fashion jewelry lovers and increasing access to the Chloe + Isabel experience. The company has a new ownership group, which has a number of investments in the direct selling channel, supporting companies like Princess House. […]
Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]
Eight years ago three sisters began brainstorming, looking for a way to recreate the cute nail wraps only available at salons. All three cost-conscious moms, Lyndsey Ekstrom, Christy Hepworth and Keri Evans, enjoyed the creative self-expression found in manicure and pedicure colors and styles. But at $60 for hands and another $60 for toes, the […]
Youngevity International, an omni-direct lifestyle company based in Chula Vista, California, has launched a new social selling website designed to improve both the distributor and customer experience. The website, available in both English and Spanish, includes new business-building features, such as online event creation, along with improved search functionality and localized international pricing. The site […]
Mary Kay Inc., the iconic Dallas, Texas-based beauty brand, and women’s fraternity Alpha Chi Omega recently announced the winners of a social media contest held during National Domestic Violence Awareness Month in October to inspire healthy relationships among young people. For the contest, Alpha Chi Omega encouraged its members to work together against domestic violence. […]
Click here to order the January 2018 issue in which this article appeared. Whether you’re hitting the gym to burn off a few pounds, hitting the street to look for a new job or hitting those business goals you set for 2018, the start of a new year marks a time of renewal and resolutions—a great rebooting, […]
Ambit Energy was a data processor before being a data processor was cool. In 2006, based on their experience in the telecom industry, founders Jere Thompson and Chris Chambless decided that Ambit had to become a data processing company first, to keep up with the anticipated growth from their direct sales in marketing electricity and […]
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]
For young Americans in the dating scene, a new epidemic has emerged—digital dating abuse. Mary Kay Inc. recently released data from its eighth annual Truth About Abuse Survey which reveals that more than 1 in 4 (27%) of young Americans report they have personally experienced digital dating abuse and another 39 percent know someone who has. While […]
Greater consumer knowledge can generate growth opportunities for all businesses.