brand-logo
Subscribe

The Body Shop Launches First-Ever U.S. Out-of-Home Advertising Campaign

by Leave a Comment

OUTFRONT Media recently announced that The Body Shop, acquired by Brazilian cosmetics direct seller Natura Cosmetics in 2017, unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics.

Partnering with Cruelty Free International, the campaign is calling for a global ban on animal testing of cosmetic products and ingredients by engaging 8 million people to sign a petition calling for the United Nations to introduce an international convention to end the practice once and for all.

“The Body Shop has been Forever Against Animal Testing since the 1980s,” said Andrea Blieden, general manager, U.S., at The Body Shop. “We’re so excited to continue to spread the buzz of our campaign and bring our petition to outdoor audiences through our first-ever out-of-home marketing campaign and digital billboards in New York City. This activation puts us one step closer to our goal of delivering our petition and signatures to the United Nations later this year, and finally preventing animal testing in cosmetics forever, everywhere.”

The ads started running on March 19 and will continue through April 16 in New York City’s Times Square. It will run on a newly installed Liveboards in historic Helmsley Walkway, underneath the Helmsley Building, a New York City Landmark designed by the architects of Grand Central Terminal.

To bring the campaign to life, The Body Shop partnered with OUTFRONT, one of the largest OOH media companies in North America.

“The Body Shop has long been at the forefront of the fight against animal cruelty, and OUTFRONT Media is pleased to partner with them to add fuel to their campaign with our out-of-home Liveboards,” said Jodi Senese, chief marketing officer, OUTFRONT Media. “Forever Against Animal Testing’s message, on OUTFRONT’s intelligent state-of-the-art digital displays, reaches audiences on-the-go in prime New York City locations, including the new Liveboards installment in Helmsley Walkway.”

The petition can be signed online or at any of The Body Shop’s 3,000 stores across the world. Individuals may use the campaign hashtag #ForeverAgainstAnimalTesting on social media to raise awareness of the issue.

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand. It seeks to make a positive difference in the world by offering high-quality, naturally inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop pioneered the philosophy that business can be a force for good, and this ethos is still the brand’s driving force. The Body Shop has more than 3,000 stores in more than 60 countries.

Chloe + Isabel Completes Restructuring; Hires New Executives

by Leave a Comment

Chloe + Isabel, a New York City-based social selling company, recently completed a restructuring, opening its doors to more entrepreneurs and fashion jewelry lovers and increasing access to the Chloe + Isabel experience.

The company has a new ownership group, which has a number of investments in the direct selling channel, supporting companies like Princess House.

Chloe + Isabel has attracted two experienced leaders who support entrepreneurship, empowerment and opportunity. Recently appointed President and CEO Doug Hepfer and Senior Vice President of Sales Marcia Cota bring decades of experience in direct sales. They, along with the company’s ownership and the board of directors, say they believe in the potential for Chloe + Isabel to impact thousands of lives in the United States, and soon, Canada.

“Doug and I are confident that Chloe + Isabel is a company that can support enterprising and savvy individuals in achieving their successes,” said Cota. “Opening an Online Boutique with Chloe + Isabel is as unique an experience as it is simple, and our new career plan and business practices will help a wide range of people to be successful, whether they are looking for additional income, or a fulfilling community where they can flourish through mentorship and new friendships. Our goal is to take an incredible foundation of success, enhance it and open it up to a wider audience.”

Chloe + Isabel launched seven years ago with a vision of building a community of individuals who share a joy for connecting on social media, desire an alternate earning opportunity and love high-quality and inspired fashion jewelry. The company is committed to empowering media-savvy women to build entrepreneurial businesses through social retailing and social communities.

New leadership has repositioned the company to make its Merchandiser opportunity attractive to a much broader group of entrepreneurial women. The company has removed the previous application and interview process and has implemented a new and sales compensation plan, providing an improved economic opportunity for its Independent Merchandisers and a newly enhanced earning potential for Sales Field Leaders.

Team National CEO Angela Chrysler to Address USM Students

by Leave a Comment

Angela Loehr Chrysler, CEO of Davie, Florida-based Team National, will be the featured presenter at the Inspired Leaders Series event on April 4 at The College of Business at The University of Southern Mississippi.

The Inspired Leaders Series provides industry leaders the opportunity to present their insights in large- and small-group settings with students. The series event is sponsored by the Direct Selling Education Foundation (DSEF) and the USM College of Business.

Chrysler will address students at 2 p.m. in Scianna Hall’s McDonnell Auditorium followed by a faculty and student reception at Jutamas Thai Restaurant in Hattiesburg, Mississippi.

Chrysler oversees the operations of Team National and all related entities. Her background is in sales and marketing. She spent five years in medical sales before joining the family-owned business, Team National, in 2000. In 2007, she was promoted to CEO and she continues to run the company with the same dedication, philosophies and commitment as her father and mentor.

Chrysler is actively involved with the Direct Selling Association and the DSEF. She volunteers her time to serve on many direct selling committees. In December, she was named as one of The Most Influential Women in Direct Selling by Direct Selling News magazine. She also has been named one of the 100 Outstanding Women of Broward County for seven consecutive years, 2010–2018.

“This is an amazing opportunity for students to learn from one of the best in the industry,” said Dr. SherRhonda Gibbs, associate professor of management in the College of Business, and a DSEF Fellow. “DSEF is interested in the talented student body at Southern Miss and plans to share information on corporate career paths and entrepreneurship.”

Added Dr. Faye Gilbert, Dean of the College of Business, “I commend Dr. Gibbs for her work to connect our students with national leaders and appreciate this visit by Angela Loehr Chrysler, CEO of Team National. The DSEF is an amazing organization that has had a long history of interacting with educational institutions and students. It is a pleasure to welcome them to USM.”

The presentation is free and open to the general public. The public also is invited to the reception that follows the presentation, but must RSVP for admission by March 30. RSVP here.

Herbalife Family Foundation Raises $1.8 Million to Support Underserved Children

by Leave a Comment

Herbalife Nutrition, a Los Angeles-based health and wellness brand, announced that the Herbalife Family Foundation (HFF) raised $1.8 million at its annual gala fundraiser to support more than 130 nonprofit partners in 50 countries around the world.

Through its Casa Herbalife Program, HFF commits ongoing support to its charity partners, which include orphanages, community centers and hospitals, to help them improve children’s lives by providing healthy nutrition. Established in 2005, the program currently serves more than 100,000 children at over 130 organizations in more than 50 countries, helping provide healthy and nutritious meals to children in orphanages, after-school centers and other nonprofit facilities around the world. HFF’s work continues to expand in 2018, with the addition of three new Casa Herbalife partners located in Austria, Switzerland and Ghana.

“Thanks to the generosity of Herbalife’s independent distributors and employees, the Herbalife Family Foundation will provide vital nutrition and support services to children who need it the most around the world,” said HFF President Alan Hoffman.

Last year, in addition to thousands of volunteer hours, HFF granted more than $3 million to Casa Herbalife programs and disaster relief efforts around the world.

Herbalife Family Foundation is a U.S. 501 (c)(3) nonprofit corporation devoted to providing good nutrition and nutrition education to the world’s children. HFF supports over 130 programs, promoting children’s healthy growth and development every day. It is committed to ensuring children are provided with good nutrition for a brighter future. HFF also often supports relief efforts in response to natural disasters.

Jeunesse Announces Sponsorship of Turkish Football Club Galatasaray SK

by Leave a Comment

Jeunesse Global, a Lake Mary, Florida-based youth-enhancement company, has announced a multi-year sponsorship with Turkish football club, Galatasaray SK. The announcement was made at the Türk Telekom Arena in Istanbul.

Galatasaray Sports Club Chairman Mustafa Cengiz pointed to the “joining of power” between fast-growing Jeunesse and one of the biggest and most-famed football clubs in Europe as key to the partnership. In addition to stadium signage, the partnership will feature strategic player product endorsements, a VIP room at the stadium, use of the Jeunesse brand on television broadcasts and exposure on the club’s extensive social media outlets.

Founded in 1905, Galatasaray SK is part of the Galatasaray Sports Club, spanning 14 branches and 1,400 athletes. The club competes in the top-ranked Süper Lig and has won more than 50 titles. The team plays home games at Türk Telekom Stadium, which holds more than 52,000 fans and will be a perfect stage for the Jeunesse brand.

“We are excited to join forces with one of the most storied football clubs in Europe,” said Jeunesse Chief Visionary Officer Scott Lewis. “Galatasaray SK is a well-liked and successful club with brand values that align with Jeunesse and our commitment to providing quality, innovation and a top-notch brand experience. We believe our products are a perfect match for Galatasaray’s passionate fan base, and we can’t wait for them to experience what it’s like to live Jeunesse.”

The deal with Galatasaray Sports Club is the latest in a string of athletic sponsorships Jeunesse has entered, including FC Seoul in South Korea and the SESC volleyball clubs in Brasil. The sponsorships fall into the company’s strategy to further build global awareness of the Jeunesse brand and to introduce its products to additional customers around the world.

Bo Short Named Nerium International Chief Sales Officer

by Leave a Comment

Nerium International, an Addison, Texas-based skincare and wellness brand, has hired direct selling expert Bo Short as the company’s new chief sales officer.

Bo Short Nerium

Bo Short

Short will oversee the U.S. and global sales teams, managing and directing all Nerium International salesforces in markets throughout North America, Asia-Pacific, Latin America and Europe.

Short brings executive acumen and strategic leadership experience to the Nerium International team with his proven track record of motivational coaching and sales leadership development in the channel.

“We are enthused about Bo’s role as chief sales officer with our dynamic direct selling company as he becomes part of our global movement to make people better by offering innovative skincare and wellness solutions, and an incomparable business opportunity,” said Nerium President Deborah K. Heisz. “Bo has decades of proven leadership experience with direct sales companies both building in the field and serving in corporate roles. Bo will provide his management expertise to drive our sales organization as he catapults Nerium International to its next benchmark of success.”

Nerium launched in the U.S. in August 2011 with a line of exclusive age-fighting skincare and wellness products that are science-based. It currently operates in the U.S., Canada, Mexico, South Korea, Japan, Hong Kong, Colombia, Australia, New Zealand, Germany, Austria and Singapore.

“I am honored to be a part of this great Nerium International family and culture,” said Short. “I look forward to working with our incredible field leaders as we continue to grow sales and strengthen Brand Partner training, so that we can raise leaders around the world to help them achieve their personal goals and aspirations.”

Mary Kay Inc. Contributes to $40,000 Grant to Support 10 College-Bound Women

by Leave a Comment

Photo: Fifth Annual Women LEAD Scholarship Program Awards $40,000 to 10 Local Students

The Junior League of Dallas, presenting sponsor Mary Kay Inc. and Dr Pepper Snapple Group today announced that they held the fifth annual Women LEAD (Learn · Excel · Achieve · Dream) Scholarship Program Awards, granting $40,000 in scholarship funding to 10 college-bound women.

The annual program aids female high school students in pursuing their dreams of higher education and creates opportunities for future women leaders. Competitors had a chance at the grand prize of a $15,000 college scholarship, a second place $10,000 scholarship, a third place $5,000 scholarship, a fourth place $4,000 scholarship or one of six $1,000 scholarships for fifth through tenth place winners. From the applications received, 10 finalists were selected to compete in a speech competition and awards ceremony, which was held Thursday, March 22, at the Junior League of Dallas Headquarters.

Established in 2013 in collaboration with Mary Kay Inc. and inspired by its founder Mary Kay Ash, the Women LEAD Scholarship Program has awarded $25,000 in funding each year to four deserving college-bound women. With the support of Dr Pepper Snapple Group, in 2017 funds increased by $15,000 making it possible to award four college-bound women with a sum of $40,000 in scholarships. Now, the Women LEAD program has been restructured so that all 10 finalists will be awarded a scholarship. Applicants must possess a 3.0 GPA at the end of their junior year, plan to attend a two- or four-year college or university and have a record of service to both their school and community.

At the prior year’s event, Alejandra Landa from Thomas Jefferson High School was named the 2017 First Place winner. Landa gave an inspiring speech on finding balance between school and her enormous responsibility of helping to care for her family at home. She is now attending a Dallas County Community College with the goal of transferring to The University of North Texas to pursue a Bachelor of Science in Biology.

Junior League of Dallas President Jennifer Tobin said, “It’s our honor that in partnership with Mary Kay Inc. and Dr Pepper Snapple Group, we can support the growth and development of these young women leaders. We are so excited to be able to award all 10 finalists with scholarship money and represent how each and every one of them truly are winners. Alejandra is a shining example of how these scholarship funds impact smart, hardworking students who are eager to pursue their dreams.”

The 2018 program included three Dallas high schools—Emmett J. Conrad High School, Thomas Jefferson High School and South Oak Cliff High School. Judges of the 2018 program included Jennifer Tobin, Junior League of Dallas president; Julia A. Simon, Mary Kay Inc. chief legal officer; Judge Amber Givens-Davis, 282nd judicial district court judge; and Nisha Shah, Dr Pepper Snapple Group associate brand manager. WFAA TV Anchor Kara Sewell served as the emcee.

“Mary Kay Ash was an iconic woman with a huge heart, incredible determination and unforgettable success story, and it is an important part of our philanthropic mission to inspire future generations with her legacy,” said Kirsten Gappelberg, Mary Kay director of corporate social responsibility and sustainability. “Mary Kay’s partnership with the Junior League of Dallas and the development of the Women LEAD program has provided a platform for sharing our founder’s story with not only the young scholarship candidates but also the professional women who are a part of the Junior League’s varied membership. Mary Kay Ash’s story is one of inspiration, hope, shattering glass ceilings and female empowerment; in today’s society, this is a message that can connect women of all ages and walks of life.”

Young Living Exceeds $1.5 Billion in Annual Sales for 2017

by Leave a Comment

Lehi, Utah-based Young Living Essential Oils Thursday announced that its 2017 sales surpassed $1.5 billion. The company has surpassed $1 billion in sales in each of the past three years and its revenues have grown 800 percent over the past five years.

“This significant milestone is a testament to the increased knowledge and education of the benefits of essential oils and a cultural shift to wellness and plant-based products,” said Jared Turner, president and chief operating officer. “Our dedicated members and customers, whose passion to share the gift of essential oils with millions of people around the world, have played a critical role in helping Young Living to continue to reach new milestones. This allows us to get more of the priceless benefits of our oils into more people’s lives than ever before.”

Young Living continues to fulfill the vision of its Founder and Chairman of the Board D. Gary Young and CEO Mary Young of providing the company’s pure essential oils to every home in the world.

“Young Living’s products support a healthy lifestyle and provide opportunities for people to achieve their goals and aspirations by aligning their work with their values and passions,” said Mary Young. “What is most exciting to us is the realization that behind all this progress are families whose lives are being blessed due to their associations with Young Living.”

The company, which was founded in 1993, also announced a number of promotions at the senior vice president and vice president level. Recent promotions include:

  • Lyndi Smith, senior vice president of global marketing
  • Lee Bowen, senior vice president of finance
  • Mark Harris, vice president of global farms
  • Shane Smith, vice president of content marketing
  • Brittani Lambert, vice president of global events
  • Andrea Neipp, vice president of global brand awareness
  • Jason Dewey, vice president of product management
  • Troy Mohr, vice president of global manufacturing, fulfillment, and strategic sourcing
  • Julie Hunter, vice president of conduct success/deputy compliance officer

As the leader in the essential oils movement, Young Living has more than 3,000 global employees, 4 million members since founding, 16 corporate and partner farms around the world, 13 offices operating in 22 markets, and products shipping to 133 countries.

Young Living is positioned to continue its impressive growth trajectory with several projects on the horizon, including a new state-of-the-art, environmentally friendly global headquarters that will house an essential oils experience center as well as projects to identify and develop new corporate and partner farms.

Global Organic Personal-Care Market Expected to Reach $25.1 Billion by 2025

by Leave a Comment

Grand View Research Inc., a U.S.-based market research and consulting company, released a new report stating the global organic personal-care market size is expected to reach $25.1 billion by 2025, exhibiting a 9.5 percent CAGR during the forecast period.

Growing demand for organic and natural hair-care, skincare and cosmetic products is expected to augment market growth over the projected period.

Approval from human health and safety regulatory bodies such as the U.S. Department of Agriculture and Food and Drug Administration for the use of organic products in various personal care products is expected to fuel industry growth. Technological innovations aimed at development of cost-effective product lines by companies such as The Body Shop, Aveda Corp., Amway and Estee Lauder are expected to remain critical success factors for industry growth over the forecast period.

Changing consumer perception toward organic products, coupled with rising utilization of environmentally sustainable products, has fueled the growth of organically derived products. Also, manufacturing of these products aids in reducing pollution by consuming natural resources and reducing reliance on petroleum-based resources.

Rising demand for chemical-free skin and hair care products, coupled with changing attitudes of consumers regarding organic personal care, has also contributed to the growth of the industry. Increasing consumer disposable incomes has also played a key role in market growth over the past few years.

Key findings from the report suggest:

  • Skincare products are expected to witness significant gain over the forecast period, and the segment is anticipated to expand at a CAGR of over 10.0 percent from 2016 to 2025. Natural ingredients provide anti-oxidation properties and improve skin immunity; as a result, their demand is likely to be greater.
  • The cosmetics segment generated revenue exceeding $2 billion in 2015 on account of its increasing use among consumers in India, China and Brazil. Rising awareness regarding harmful effects associated with chemical substances is likely to fuel demand for these products in Germany, France and U.K.
  • North America dominated the global industry and was valued at over $3.5 billion in 2015. Adoption of Montreal Protocol and Kyoto Protocol in U.S. and Canada for restricting greenhouse gas emissions has forced personal-care manufacturers to utilize natural ingredients in their products.
  • Numerous companies are undertaking different strategic initiatives to increase their global presence in this industry. For instance, L’Oréal acquired The Body Shop in October 2013 to increase its share in this sector. (The Body Shop was then acquired by Brazilian cosmetics giant Natura in July 2017.)
  • In March 2017, Amway launched a new brand, G&H, a bath and body brand with three product collections, namely, Protect, Refresh and Nourish. The products are “naturally inspired,” taking inspiration from the company’s organic farms.

Earlier this year, Grand View Research released a report that stated the U.S. personal-care products market is expected to reach $134.2 billion by 2025. According to the report, the U.S.’s millennial group is aging, and the younger generations have a huge impact on the country’s personal-care and beauty-care industry. The young generation tends to spend a high amount on the skincare, color cosmetics and other personal-care products.

Key findings from the study suggest:

  • Increasing purchasing power of the millennials is primarily driving the growth of this market.
  • Significant players undertaking acquisitions and divestments to remain competitive and focus on natural-ingredients products is boosting the market.
  • Skincare is the largest and the fastest-growing segment owing to the factors such as increasing demand for anti-aging products and increased consciousness among people.

The personal-care products market includes skincare, haircare, personal hygiene, make-up, fragrances, oral hygiene, baby personal care, male toiletries and feminine care. Companies engaged in the manufacturing of personal-care products are Johnson and Johnson, L’Oreal SA, Procter and Gamble, Unilever, Helen of Troy Limited, Colgate-Palmolive Company, Avon Products Inc., and Estee Lauder Companies Inc.

AVEDISCO Reports Profitable 2017 for Italy’s Direct Sellers

by Leave a Comment

AVEDISCO, Italy’s direct sales and consumer service association, recently announced that 2017 was a profitable year for direct sales.

Results show that the direct selling sector achieved excellent results in terms of turnover and employment value in Italy last year: the 38 member companies of AVEDISCO recorded growth of more than 9 percent for a total of over €703 million, and almost 251,000 sales representatives, an increase of 5 percent compared to 2016.

“Those who choose to rely on our 38 member companies know they can embark on a path of safe and profitable growth,” said Giovanni Paolino, president of AVEDISCO. “The Association dedicates particular attention to training, a requirement to grow and achieve the objectives, and at the same time enhances the concept of autonomous entrepreneurship, enhancing the personal abilities of each Distributor. The more than positive signs that come from the results obtained in 2017 represent an important encouragement for all the people looking for their working future.”

Analysis of individual sectors highlights the positive trend of the merchandise belonging to the associated companies on the Italian market: the food–nutritional sector had an increase of 11.46 percent compared to 2016, reaching a total of almost €531 million; the cosmetics and fashion accessories sector grew by 3.8 percent, with almost €59 million; and the home durable goods sector achieved 8 percent growth, with almost €41 million. AVEDISCO says these results underline the satisfaction of the customers who choose the products of the associated companies for the quality and personalized advice that distinguishes the sector.

AVEDISCO also noted that the direct selling sector has over 12,000 employees more than in 2016.

SimplyFun’s Annual Giving Program Benefits More Than 100 Communities

by Leave a Comment

SimplyFun, LLC., a Bellevue, Washington-based publisher of award-winning educational board games, once again supported independent consultants and Game Party hosts through its annual Play It Forward community giving program.

More than 100 communities benefitted from the program this year, with over 360 games donated. The consultant-focused program gives each Playologist the opportunity to work with a party host to select a beneficiary in their own community. The event is held every February, and this year more than double the number of community groups benefitted from SimplyFun educational game donations over last year.

“We at Connecticut Children’s wholeheartedly express our gratitude for the donation of SimplyFun games,” said Ashley Moore of Connecticut Children’s Medical Center. “With the addition of new games, patients will be able to learn new things, develop and nourish their imaginations, and entertain and offer a great escape while here at the hospital and during treatments. It’s because of these donations that patients will be able to benefit from these resources, which in turn will allow them to lead better lives.”

Other organizations to receive donations included Akron Children’s Hospital in Akron, Ohio; Turpin Elementary School in Turpin, Oklahoma; St. Jude Children’s Research Hospital in Memphis, Tennessee; and Peace Lutheran School in Hartford, Wisconsin.

“Play It Forward is a program we look forward to every year as a way to connect our local Playologists with groups they support in their local areas,” said Patty Pearcy, president and CEO of SimplyFun. “This program allows them to personally deliver the joy of play to families and kids that need it most. We are so proud of our Playologist efforts this year in doubling the number of groups that benefitted from the program.”

The annual Play It Forward community giving program is part of SimplyFun’s larger Play It Forward mission of ensuring that all children have the right to play, regardless of their circumstances.

Oriflame Co-Founder Jonas af Jochnick Steps Down from Board of Directors

by Leave a Comment

Jonas af Jochnick, co-founder of Switzerland-based cosmetics giant Oriflame, has declined re-election and will step down from the board of directors after serving as a director since the founding of the company in 1967.

Jonas af Jachnick

Jonas af Jachnick

“After 50 years it is time for me to leave the Board and provide room for a new generation,” said Jochnick. “In my view the entrepreneurial corporate culture of Oriflame is, and always has been, one of our key differentiators and part of the company’s DNA from the start. I am confident it will live on for the years to come, and I am very pleased that my daughter, Anna af Jochnick, has been proposed as new Board Director.”

Anna af Jochnick has extensive company-specific and direct sales experience. According to the company, she will bring shareholder and cultural focus to the board. She holds a Master of Laws (LL.M), Major in Business Law from Lund University. Her career includes Associate at Grönberg Advokatbyrå as well as several positions within Oriflame, including tax manager, area sales manager, and regional online implementation and business development manager for the Western European region.

Gunilla Rudebjer was also nominated to the board of directors. Rudebjer will bring extensive managerial, financial and accounting experience to the board. She holds a MSc in business administration and economics from the Stockholm School of Economics. Her career includes several executive position, including CFO at Scandic Hotels, Cision, Parks & Resort Scandinavia, Mandator and TUI Nordic (Fritidsresor). Rudebjer is Bobard member and chair of the Audit Committee at Capio, Ambea, Optigroup and NCAB Holding.

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.4 billion. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a co-founder of the World Childhood Foundation.