Direct selling doesn’t have a recruiting problem—it has a retention problem. In his new book, Rob Sperry examines the retention challenges facing direct selling and offers some actionable, straightforward solutions.
Over the last decade, we have seen a shift in the corporate leadership in direct selling. For decades, direct selling companies were being owned and managed by proven leaders with relevant experience in and understanding of our channel. However, the management in direct selling has shifted significantly over the last 8-10 years.
The Texas Lyceum, a non-profit, non-partisan, state-wide leadership organization, inducted its class of 2025, including Michelle Erbeyi, Mary Kay Manager of Public Affairs and Public Policy. Crayton Webb, a direct selling industry expert and co-host of this year’s DSN Global Celebration, was named the organization’s president.
This month, the study targeted the UK, Spain, France, Germany and Poland, and while the research presented in this article focuses on the generational differences across Europe as a whole, the study also provided striking differences between each of these growing direct selling markets.
This month, we turn our energy to the insights gained on Leadership and Team Building. An interesting set of facts uncovered by the study is that this idea that everyone would want to build a team if only we rewarded it properly, marketed it well and encouraged them enough is simply not true for Gen Z and Younger Millennials.
To better understand the significance of this drastic revenue increase and the growth patterns that surround it, Direct Selling News analyzed the financial trajectory of the top 100 direct selling companies in North America with at least $50 Million in annual revenue, and three international direct selling companies with at least $50 Million in North American revenue.
Communication is a giant key to it all—in fact, communication and delegation with those who work closest with you is an executive High-Leverage Activity.
I’m not sure the world needs another pontification on leadership strategies complete with bullet points, numbered lists and corporate-speak. But as a former President of a few iconic direct selling brands, and advising and consulting with many other amazing companies both in and outside our channel, I’ve seen a few common blind spots that even seasoned executives can easily overlook.
The names say it all. Walt Disney. Henry Ford. James Cash Penney. Iconic Founders and CEOs who came to personify the brands they led in the minds and hearts of their employees and the world. This phenomenon is perhaps even more prevalent in direct selling, where there is a long and storied tradition of charismatic leaders who have become synonymous with the companies they helm.
The bottom line is that the most successful people manage change effectively by managing their mindset. Although you can’t control everything, you can control your mindset.
A leader’s job is to build the foundation to ensure the legacy and future of the company. As the adage goes, change is the only constant in life. Ray Kurzweil, the director of engineering at Google and arguably the world’s #1 futurist, notes that “the future will be far more surprising than most people realize.” The reason it will […]
Struggling with insecurity on the inside, even while appearing confident on the outside, is a common battle for individuals who hold the high authority in their organizations. When are they going to realize I’m a fraud? is a secret and lurking question that haunts even the most successful. For some people, the private doubting sounds […]