If history has taught us anything, it’s that direct selling’s path runs parallel to personal development. Tactics, messaging and delivery evolve. Technology increases accessibility. Methodology, like gamified and virtual programming, modernizes. Messaging keys to new themes like emotional intelligence and mindfulness, but retrieves original edicts like resilience, purpose, connection and earning, too.

At a time when legislative gridlock in Congress means fewer regulations created by statute as well as increasing incidents of regulatory rule interpretation and expansion, direct selling companies are wise to step up or step into government affairs and advocacy at this time in order to proactively protect themselves. After all, once the Federal Trade Commission comes knocking, it really is too late.

When David Beats Goliath No company had more long-term impact on the health of the channel this year than Neora. After a seven-year battle of David and Goliath proportions with the Federal Trade Commission (FTC), Neora emerged victorious in a precedent setting win that will serve as the guidepost for legitimate direct selling companies in the future. Neora’s litigation experience was […]

In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.

Compliance has long been considered an obligation, much like taxes and insurance, but there is power in building a company culture that reinforces and emphasizes compliance. A healthy compliance strategy shields companies from legal and regulatory offenses; reduces the prevalence of damaging and false information online; and prevents rogue sellers.

Nerium International, an Addison, Texas-based skincare and wellness brand, has hired direct selling expert Bo Short as the company’s new chief sales officer. Short will oversee the U.S. and global sales teams, managing and directing all Nerium International salesforces in markets throughout North America, Asia-Pacific, Latin America and Europe. Short brings executive acumen and strategic […]

Addison, Texas-based Nerium International recently announced Christi Clinger as the company’s new Chief Operating Officer. Clinger has 25 years of leadership experience with Fortune 500 companies, including PepsiCo, 7-Eleven, Brinks, Target as well as direct sales companies. Her professional specialties include supply chain leadership, revenue generation, strategic innovation, P&L operations management, pricing, supply chain design, product development, […]