The Body Shop Logo

OUTFRONT Media recently announced that The Body Shop, acquired by Brazilian cosmetics direct seller Natura Cosmetics in 2017, unveiled its first out-of-home (OOH) campaign in the U.S. leveraging high-traffic outdoor advertising spaces to call upon the public to help ban animal testing in cosmetics. Partnering with Cruelty Free International, the campaign is calling for a global…

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David Boynton

Sao Paulo, Brazilian-based Natura Cosméticos SA has tapped David Boynton as CEO of Britain’s The Body Shop, according to a securities filing on Friday. Boynton, who will replace current CEO Jeremy Schwartz on Dec. 4, has been the head of shirtsmaker Charles Tyrwhitt since 2016. He previously served several leadership roles in the French cosmetics…

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