Direct Selling Industry Leaders Gather in San Diego for DSA Annual Meeting

Jo Mariano

The Direct Selling Association (DSA) Annual Meeting’s general sessions kicked off today with a focus on sharing best practices for the direct selling industry and exploring new ways to continue developing “America’s Original Entrepreneurs.” The event will run through tomorrow at the Marriott Marquis San Diego Marina in San Diego.

“Direct selling is poised to be the next retail channel of choice for many consumers, and the DSA annual meeting provides direct selling leaders the opportunity to share information about industry best practices, important advocacy initiatives and the coming implementation of the Association’s business ethics program,” said Joseph N. Mariano, president and chief executive officer of the Direct Selling Association.

The meeting will also focus on consumer perceptions and awareness of direct selling as well as the future launch of the enhanced self-regulation for the direct selling industry.  In addition, DSA will unveil its annual market-sizing (Growth & Outlook) survey results, and DSA will present current trends on how Americans like to shop and earn and the implications for direct selling.

DSA Chairman of the Board and Amway Chief Sales Officer John Parker said, “The DSA has a long history of setting, maintaining, evolving and enforcing high standards for ethics and self-regulation. The marketplace has changed, and the time is now for the industry to innovate and develop a new model for ensuring we continue to raise the bar on the protection of consumers.”

New York Times best-selling author of Better and Faster and CEO of, Jeremy Gutsche, will provide insight on growth and innovation as the featured speaker on “Disruption and Creating an Adaptable Culture.” Direct selling industry leadership providing keynotes and/or leading panels, such as:

U.S. Congressional keynote speakers are Congressman Tony Cardenas (D-CA) and Congressman John Moolenaar (R-MI).

Special events at the Annual Meeting include the DSA Industry Awards Gala with the announcement of the DSA Hall of Fame, as well as he celebration of the Direct Selling Education Foundation (DSEF) Academic of the Year and Circle of Honor inductees.

The full meeting and conference schedule can be viewed here.