The Beachbody Company, now known as BODi, announced a strategic shift to its business model. Effective November 1, 2024, the company will transition from a multi-level marketing structure to a single-level affiliate program.

Industry experts weigh in on whether private equity is worth the risk. Before Beautycounter’s billion‑dollar valuation, a partnership was forming behind the scenes that was expected to launch the company into even higher stratospheres. The Carlyle Group, a private equity firm, was courting the clean beauty brand’s founder Gregg Renfrew with promises of increasing brand awareness and bolstering its […]

Fintech and financial media company Annuity.com, Inc. announced it has closed a $15.7 million seed funding round, with plans to relaunch Annuity.com as a consumer marketplace for annuities later this year.

E-commerce systems have become so fast and smart in the last few years. It seems we barely have to think about our next purchase, and there it is, in a matter of hours or days. It’s tempting to dismiss the fact that such simplicity requires complex thought and planning.

Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public […]

The Direct Selling Association (DSA) Annual Meeting’s general sessions kicked off today with a focus on sharing best practices for the direct selling industry and exploring new ways to continue developing “America’s Original Entrepreneurs.” The event will run through tomorrow at the Marriott Marquis San Diego Marina in San Diego. “Direct selling is poised to be […]

Plano, Texas-based AdvoCare International, L.P. recently announced that Brett Blake has been promoted to chief executive officer. He will assume the new role on April 1. Blake replaces industry veteran Brian Connolly, who served as interim CEO during the extensive executive search. Connolly will continue to work closely with Brett serving as executive chairman of the Board. Blake […]

Plano, Texas-based AdvoCare International today announced the addition of Brett Blake to the executive team as its new President of Global Sales and Strategic Planning. “Brett’s deep expertise in direct sales and entrepreneurship will propel AdvoCare to even greater heights,” said Brian Connolly, Chairman and CEO. “We are fortunate to have him join the AdvoCare […]