Fintech and financial media company Annuity.com, Inc. announced it has closed a $15.7 million seed funding round, with plans to relaunch Annuity.com as a consumer marketplace for annuities later this year. Brett Blake, who previously served as an executive at Beachbody and USANA Health Sciences, will lead the company as CEO. Bruce Jenson, previously CEO of Pure Haven, has been named COO and CFO.
The company has ambitious plans to transform the annuity distribution landscape by making annuities more accessible through its independent agents who will work to increase consumer awareness.
“We see a tremendous opportunity in the annuity market, which despite growing 70% since COVID to $385 billion in 2023, we believe should be a $1.5 trillion market in the near future,” Blake said. “Annuity.com, Inc. is bringing innovation to this channel because we believe it is the single largest opportunity in finance in the US.”
