Celebrating its 50th anniversary, the company stated it is experiencing a record-breaking year of extraordinary momentum that included a highly engaged community, strategic innovation and rising customer interest in longevity wellness. The company reported a 38% increase in community growth, with more than 17,000 people joining the Shaklee community.

The results of our 2025 year-over-year Quick Poll don’t just describe the market—they surface the companies building real momentum within it. Those results tell a powerful story. The market is competitive, selective and increasingly unforgiving—but, more importantly, also full of opportunity for companies designed to win.

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Shaklee reported one of its strongest periods of growth in its 70-year history. The company described this momentum as “record-breaking growth” and reported an average increase of 29% year-over-year improvement in US and Canada for the month of November.

The past two years have been a season of resets. Bankruptcies, closures and pivots captured the headlines, but another equally important story has been consolidation. While the word can feel like a euphemism for weakness, the reality is more nuanced.

Shaklee announced it will open operations within New Zealand as a result of its acquisition of Modere assets in the market.

Following its successful acquisition of Modere’s assets, Shaklee has obtained an exclusive licensing agreement for Liquid BioCell Collagen. Shaklee stated that it sought the exclusive license to ensure the best-selling product would continue to be available to customers.

The Bravo Excellence Award is reserved for executives with a long history of leadership and integrity. This year the award was presented to Marjorie Fine.

Shaklee announced it has acquired “substantially all” of Modere’s business. This acquisition includes Modere’s rights to all trademarks, patents and formulas for all Modere products and the exclusive license to sell Liquid BioCell Collagen.

May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.

Shaklee announced they are launching in Australia with Melissa Seitz as the General Manager. The news comes as Shaklee prepares to celebrate its 75th anniversary next year.

Eleven of Shaklee’s products in the Shaklee Body and YOUTH lines have received the EWG VERIFIED certification from the Environmental Working Group (EWG), signifying that the products have been extensively reviewed by a team of scientists and toxicologists. This third-party validation affirms Shaklee’s commitment to meeting health and safety standards and shows the company has […]