May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.

Shaklee announced they are launching in Australia with Melissa Seitz as the General Manager. The news comes as Shaklee prepares to celebrate its 75th anniversary next year.

Eleven of Shaklee’s products in the Shaklee Body and YOUTH lines have received the EWG VERIFIED certification from the Environmental Working Group (EWG), signifying that the products have been extensively reviewed by a team of scientists and toxicologists. This third-party validation affirms Shaklee’s commitment to meeting health and safety standards and shows the company has […]

Shaklee introduced Shaklee Body, a clean, anti-aging body care collection designed to deliver nutrition for the skin from the outside in. This new line is intended for both men and women and includes Revitalize Body Wash, Restore Body Serum and Nourish Body Lotion.

In a survey conducted by Reader’s Digest, readers awarded Shaklee the Trusted Brand Award in the Vitamins and Health Supplements category, the second consecutive year the company has earned a Gold Award. 

Shaklee has made a new sustainability pledge to expand its carbon offset program, source recycled and recyclable materials, and reduce its packaging shipping weight. 

We’ve compiled a few of the most impactful and easily implemented ideas shared on our podcast and turned it into this Brand Equity Playbook—your comprehensive guide for building a bigger, better and more valuable brand.

Taking a Stand. Making an Impact. Corporate Social Responsibility is an expectation, the price of entry to succeed and remain relevant in business. We are what we say; what we do; how we do it; and what we choose not to do. Our products, the programs we initiate, the technological and social advancements we usher forth—they all matter. They comprise […]

Shaklee will partner with Vitamin Angels, a global public health nutrition organization that provides interventions for underserved children and pregnant women, to provide nutritional support for 120,000 children over the next year.

The Shaklee U.S. Health and Wellness Study recently revealed that the millennial generation, the largest adult population in the U.S., are “more stressed out than ever before” (60%) and concerned that they may now have “permanently low energy levels” (58%).

DSN in partnership with Transformation Capital  released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]

The World Federation of Direct Selling Associations (WFDSA) announced that Roger Barnett, chairman and CEO of Shaklee, will serve as the organization’s chairman through October 2023. Barnett assumes the role of chairman from Magnus Brannstrom, CEO and president of Oriflame. “It is an honor and privilege to serve the direct selling industry as chairman of […]