Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe.
Sports sponsorships have grown over the past few decades from a relatively unknown concept to one of the fastest-growing segments of the marketing industry.
The U.S. economy is strengthening in large part due to women’s advances in the workplace. According to McKinsey & Company, the additional productive power of women who have entered the workforce since 1970 accounts for about one-fourth of the current GDP.
“Life’s a bit like mountaineering,” said Sir Edmund Hillary. “Never look down.”
It’s what direct sellers do, too—never look down.
The Direct Selling Association held its 2014 Annual Meeting this past June 1–3. More than 1,000 executives from direct selling and vendor partner companies gathered in Orlando to celebrate achievements and to discuss the challenges and opportunities that lie ahead for the industry.
It was a party in the direct selling industry Monday night as executives from around the world celebrated their peers at the 2014 Annual Meeting Awards Gala.
A highlight of this year’s Awards Gala was the induction of one exceptional leader into the Direct Selling Association Hall of Fame.
The Direct Selling Association (DSA) helped ring in the holiday season by presenting the direct selling industry’s collective donation to the TODAY Show Holiday Gift Drive on Nov. 25 at NBC Studios in Rockefeller Plaza in New York City.
History repeats itself. Just as Yogi Berra famously said, “It’s déjà vu all over again.” The 2012 billion-dollar short seller attack on Herbalife is a replay of the seminal challenge to the Direct Selling model won by Amway in 1979.
Why Is Research So Important?
Industry Research is a topic most people don’t think much about, but in reality it is critically important to our everyday business. In fact, research provides a great many benefits.
As new companies adopt the direct sales model and existing companies continually evolve, the term direct selling takes on added nuance as well.