Why Is Research So Important? Industry Research is a topic most people don’t think much about, but in reality it is critically important to our everyday business. In fact, research provides a great many benefits.

As new companies adopt the direct sales model and existing companies continually evolve, the term direct selling takes on added nuance as well.

Which companies had the greatest growth this year? Who was the top Asian company? How about the largest in Health & Wellness?

Where does your company rank? Check out the Top 10 as well as the entire list at a glance.

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe.

Americans love new cars. We bought more than a million of them every month in 2012—the highest number in four years—and that number is growing this year.

The losses from the devastating hurricane that swept up the East Coast in late October are so high and the damage so extensive that estimates are still a long way from final. About 8.5 million people in 10 states lost power (some reports say 21 states were affected). At the time of this writing, many are still facing the winter days without any heat, electricity or running water.

The Direct Selling Association helped kick off the 19th Annual TODAY Show Holiday Toy and Gift Drive Nov. 19 by presenting the direct selling industry’s donation live in Rockefeller Plaza in New York City

Social is a new descriptor for the direct selling way of selling and servicing customers and a few direct selling companies are appearing to be on the cutting edge.

In celebration of their efforts, along with the celebration of all women in the corporate home offices, Direct Selling News recognizes 20 of the most influential executive women in direct selling.

Painting a picture of the global direct selling industry really depends on perspective. From a direct selling point of view, the rules of perspective allow the entrepreneur to be a participant in creating their new reality as an independent business owner. That is true opportunity.

Direct sellers have always known the power of the testimonial to share a product and its key features and benefits. In fact, some might argue the entire industry was built upon the power of this type of sharing.