The Direct Selling Association submitted comments to the Federal Trade Commission, stating the FTC should solidify its rulemaking as pertaining to earnings claims before it moves forward with any updates to the Business Opportunity Rule.

The Direct Selling Association (DSA) held DSA Vision 2023: Sales and Marketing Conference earlier this month. Included in the conference was the DSA Digital Marketing Awards, which recognized outstanding programs implemented by DSA member companies in the last year. 

In late spring 2022, DSA released its Strategic Plan 2022. The plan is a direct result of months-long collaboration by members of the Strategic Planning Committee with DSA senior staff.

The Direct Selling Association (DSA) hosted a Legal and Regulatory Seminar in Washington D.C. as an opportunity for direct sellers and industry professionals to listen to government regulators and policymakers. 

The Direct Selling Association (DSA) assembled 12 direct selling companies and more than 60 independent distributors and executives from 17 states to meet with nearly 50 Members of Congress.

At DSA ENGAGE, we considered the foundation of our businesses. What is our bedrock? What are our pillars? And how high in the sky might we be able to build?

Looking back at history, what would have happened if Mary Kay Ash could have worked with customers through the metaverse? Or what would have transpired if Amway’s founders had social selling platforms available to connect them with customers?

The direct selling industry experienced record high retail sales in 2021 in the United States, according to the Direct Selling Association’s (DSA) Direct Selling Growth and Outlook Survey for 2021.

Earlier this year, the Federal Trade Commission (FTC) announced an Advanced Notice of Proposed Rulemaking (ANPR) that signaled the Commission is interested in a new trade regulation rule on the use of earnings claims, and also expressed interest in addressing the use of lifestyle claims—like a new luxury car or being able to quit a […]

Success is about results. And results are frequently measured by numbers. I thought it helpful to look at some of the numbers surrounding DSA’s self-regulatory program—the Direct Selling Regulatory Council (DSSRC).

Celebrating our individual company achievements contributes to a stronger direct selling channel. But as we vigorously reach out to one another to share our accomplishments, the message of our values and our commitment to forging a new, modernized direct selling far too infrequently reaches beyond our channel.

The Direct Selling Association recently held virtual events featuring almost 20 women entrepreneurs from congressional districts across the country to discuss the importance of flexibility and opportunity when it comes to work, and the value that direct selling can offer women.