The U.S. Direct Selling Association (DSA) released its Direct Selling Growth and Outlook Survey, revealing 2022 retail sales of $40.5 billion, a slight decline from 2021, and 41 million customers. Direct sellers decreased in number slightly from the previous year to 6.7 million.
“Direct selling continued to thrive in the U.S. where the focus on technology innovation, product development, entrepreneurship education and consumer protection remained as top agenda items for DSA members,” said Joseph N. Mariano, DSA President and Chief Executive Officer. “While the overall revenue for the channel declined somewhat last year, it remains higher than the pre-pandemic revenue reported in 2019.”