(This article appeared on forbes.com.) Amid a fast-changing global landscape marked by constant disruption, there are certain industries that have proven to be resilient in the face of change. One such sector is the direct selling industry which started more than a century ago with young men going door to door to sell products. Fast forward…

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The Direct Selling Association (DSA) hosted U.S. Representatives John Curtis (R-UT) and Ben McAdams (D-UT) for a virtual town hall with Utah direct sellers. Held on May 1, the event was moderated by DSA President Joseph N. Mariano. Opening remarks were offered by Ryan Napierski, DSA chairman of the Board and president of Nu Skin…

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Perfetti

Nu Skin’s ageLOC LumiSpa was recently named the recipient of the 2020 NewBeauty Award for Best Cleansing Device. Award winners were selected by NewBeauty editors for the 10th Annual NewBeauty Awards, one of the leading publications and awards programs in the beauty industry. ageLOC LumiSpa is a dual-action personal skin care device that works with specifically…

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recruiting message

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and…

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Ryan Napierski

Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months…

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Direct Seller Independence Act

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year…

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DSN Global 100

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…

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Perfetti

Nu Skin Enterprises recently announced Vince Perfetti has joined the company as chief transformation officer and senior vice president of technology. Perfetti will lead the company’s technology transformation to develop an industry-leading customer experience and further empower the company’s sales force to build a socially enabled business to attract more customers. “Technology plays a fundamental…

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