recruiting message

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and…

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Ryan Napierski

Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months…

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Direct Seller Independence Act

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year…

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DSN Global 100

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…

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Perfetti

Nu Skin Enterprises recently announced Vince Perfetti has joined the company as chief transformation officer and senior vice president of technology. Perfetti will lead the company’s technology transformation to develop an industry-leading customer experience and further empower the company’s sales force to build a socially enabled business to attract more customers. “Technology plays a fundamental…

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NTC

Nu Skin has been ranked the world’s number one at-home beauty device system brand for 2017 and 2018 by Euromonitor International Ltd. “Nu Skin has differentiated itself in the rapidly growing at-home beauty device market with Device Systems that combine powerful serums and solutions with beauty devices to become the leading brand,” said Ryan Napierski, president of Nu…

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Career Builder

Career Builder conducted a survey back in 2017 that confirmed that 78 percent of U.S. workers live paycheck to paycheck to make ends meet. In that same survey, it stated that Nearly 3 in 4 workers say they are in debt today, and more than half think they will always be. This shows why alternative…

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Nu Skin Open in Peru

Nu Skin Enterprises, Inc. recently announced plans to open in Peru, expanding the company’s presence in Latin America. “Nu Skin’s business in Latin America has seen incredible growth over the past year as our products and business opportunity continue to improve lives throughout the region,” said Tyler Whitehead, West Region president. “Peru is a well-established market for direct selling, and we have…

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