The Direct Selling Association (DSA) hosted U.S. Representatives John Curtis (R-UT) and Ben McAdams (D-UT) for a virtual town hall with Utah direct sellers. Held on May 1, the event was moderated by DSA President Joseph N. Mariano. Opening remarks were offered by Ryan Napierski, DSA chairman of the Board and president of Nu Skin […]
The Direct Selling Association (DSA) hosted its annual Direct Selling Day on Capitol Hill for executives and independent direct sellers throughout the United States. More than 125 people representing 19 DSA member companies met with members of Congress to emphasize the importance of protecting independent workers and to discuss how direct selling offers a flexible […]
Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]
Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months […]
The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors. Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]
Nu Skin President Ryan Napierski has been selected to lead the direct selling industry as chairman of the board of the U.S. Direct Selling Association (DSA). He began his one-year appointment as chairman at the DSA Annual Conference on June 4. “I am proud to be affiliated with so many outstanding member companies and suppliers and am excited […]
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
Nu Skin Enterprises recently announced Vince Perfetti has joined the company as chief transformation officer and senior vice president of technology. Perfetti will lead the company’s technology transformation to develop an industry-leading customer experience and further empower the company’s sales force to build a socially enabled business to attract more customers. “Technology plays a fundamental […]
Nu Skin has been ranked the world’s number one at-home beauty device system brand for 2017 and 2018 by Euromonitor International Ltd. “Nu Skin has differentiated itself in the rapidly growing at-home beauty device market with Device Systems that combine powerful serums and solutions with beauty devices to become the leading brand,” said Ryan Napierski, president of Nu […]
Career Builder conducted a survey back in 2017 that confirmed that 78 percent of U.S. workers live paycheck to paycheck to make ends meet. In that same survey, it stated that Nearly 3 in 4 workers say they are in debt today, and more than half think they will always be. This shows why alternative […]
Nu Skin Enterprises, Inc. recently announced plans to open in Peru, expanding the company’s presence in Latin America. “Nu Skin’s business in Latin America has seen incredible growth over the past year as our products and business opportunity continue to improve lives throughout the region,” said Tyler Whitehead, West Region president. “Peru is a well-established market for direct selling, and we have […]
They may not be losing the war, but traditional American retailers sure are taking a beating in battle. Forbes has reported that malls and shopping centers lost more than 10,000 stores in 2017, “perhaps the worst year on record,” wrote Ben Gamse, Market Research Manager for the U.S. Direct Selling Association (DSA), in our July issue. […]