Nu Skin announced a collaboration with Infosys Equinox, a human-centric digital commerce platform, that will help the company scale its business model through social commerce. The platform will offer Nu Skin the option to digitally advance its conversational commerce, augmented reality and voice commerce to further enhance customers’ digital experiences with the brand.
“Infosys Equinox will give us the end-to-end social commerce capabilities we need to transform our business model and provide innovative customer engagement,” said Joe Sueper, Nu Skin Chief Technology Officer. “We’re creating best-in-class architecture foundations that will power digital experiences well into the future.”
With an emphasis on personalizing customer engagement through unique and innovative shopping experiences, Infosys will use its cloud-native design to impact multiple touchpoints for Nu Skin, including websites, mobile apps and smart connected devices.
“We look forward to our collaboration with Infosys to help transform our business and stay ahead of changing consumer behavior curves,” said Ryan Napierski, Nu Skin Chief Executive Officer. “We believe that Infosys can help us harness the right digital capabilities to reimagine how we connect with our customers and create a new industry paradigm for personalized beauty and wellness shopping experiences.”