Individual brands always acknowledge the importance of reputation. When induvial brands use the same channel of distribution, they collectively form a brand.
Each year, Nu Skin hosts a Force for Good Day as part of the company’s commitment to humanitarian efforts both around the world and at home.
A good reputation is the intangible but key ingredient for any company seeking to drive growth. And while it can’t be purchased, companies who fail to heavily invest in building it won’t survive.
Nu Skin Enterprises, Inc. has added Emma Battle and President and CEO-elect Ryan Napierski to its Board of Directors.
Nu Skin’s beauty device system was ranked #1 for the fourth consecutive year by Euromonitor International, Ltd., a global research firm that publishes comprehensive market research on the skin care industry. “We have taken an innovative approach in the rapidly growing at-home beauty device market by offering device systems that combine scientifically formulated serums and […]
Nu Skin Enterprises announced Ryan Napierski has been selected by the Nu Skin Board of Directors to become the company’s next president and chief executive officer. Napierski, who currently serves as the company’s president, will succeed Ritch Wood upon his retirement effective September 1, 2021. Wood will continue as an executive advisor through the beginning […]
Nu Skin celebrates the 25th anniversary of its Epoch line with new sugarcane-based Eco-Pac sustainable packaging. This enhanced commitment to better the environment is part of the product line’s refresh and includes a 13-piece collection of products for the body, skin, hair and baby that features safe, natural and effective ethnobotanical ingredients from indigenous cultures […]
(This article appeared on forbes.com.) Amid a fast-changing global landscape marked by constant disruption, there are certain industries that have proven to be resilient in the face of change. One such sector is the direct selling industry which started more than a century ago with young men going door to door to sell products. Fast forward […]
The Direct Selling Association (DSA) hosted U.S. Representatives John Curtis (R-UT) and Ben McAdams (D-UT) for a virtual town hall with Utah direct sellers. Held on May 1, the event was moderated by DSA President Joseph N. Mariano. Opening remarks were offered by Ryan Napierski, DSA chairman of the Board and president of Nu Skin […]
The Direct Selling Association (DSA) hosted its annual Direct Selling Day on Capitol Hill for executives and independent direct sellers throughout the United States. More than 125 people representing 19 DSA member companies met with members of Congress to emphasize the importance of protecting independent workers and to discuss how direct selling offers a flexible […]
Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]
Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months […]