Posts Tagged ‘AdvoCare’

A Discussion of the FTC Announcement

FTC vs. Neora

As President of DSA, it is my job to evaluate and report on cases like the recent Federal Trade Commission announcement regarding AdvoCare dispassionately and to analyze the impact on the direct selling channel and assist our members in charting a course forward. Nonetheless, it is difficult for me to believe the investigators got all…

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New Executive Orders Address Federal Overreach

FTC

The recent Federal Trade Commission (FTC) announcement against AdvoCare left some wondering if the agency may have moved the goalpost in terms of what they now deem is behavior that can be investigated. For some, the FTC’s actions appeared to be government overreach. Others saw the announcement as an immediate need for understanding the FTC’s…

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Reading the AdvoCare FTC Ruling Tea Leaves

As was announced on October 2, AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health…

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AdvoCare to Pay $150 Million to Settle FTC Charges

AdvoCare to Pay $150 Million

AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health and wellness products. Two top promoters also…

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Raising The Bar

recruiting message

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and…

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DSA Canada Welcomes Five New Board Members

DSA Canada

The Direct Sellers Association of Canada recently announced the appointment of five new members to its Board of Directors. The newly appointed directors are: Darla Brown – General Manager Canada, Plexus Worldwide Jackie McClements – Vice President and General Manager, Monat Global Canada Sona van der Hoop – Senior Director North American Sales, Mannatech Marcia…

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DSA Announces 2019 Awards Winners

In conjunction with its annual meeting, the U.S. Direct Selling Association (DSA), announced top honors to the industry’s standout companies at its 2019 DSA Awards gala in Austin, Texas. In addition, the Direct Selling Education Foundation(DSEF) announced three new inductees to its prestigious Circle of Honor. DSA Awards DSA Awards recognize the outstanding programs DSA…

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A Lifetime Of Change In One Decade

DSN Global 100

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…

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AdvoCare Announces Revision of Business Model

AdvoCare to Pay $150 Million

AdvoCare International today announced a revision of its business model from multi-level marketing to a direct-to-consumer and single-level marketing compensation plan. AdvoCare has been in confidential talks with the Federal Trade Commission about the AdvoCare business model and how AdvoCare compensates its Distributors. The planned change will impact Distributors who have participated in the multi-level…

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