Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

AdvoCare International, LLC was available at the 2025 SXSW Registration Lounge in Austin, Texas to provide guests with samples of two of its most popular products: Spark and AdvoCare Rehydrate.

AdvoCare International’s Chief Executive Officer Christina Helwig was included in the Dallas Business Journal’s 2024 C-Suite Leaders list. As AdvoCare’s first woman CEO, Helwig has played a critical role in transforming the company into a dynamic, omnichannel brand and has led strategies to drive revenue growth, enhance community engagement and expand the brand.

AdvoCare International, was included in The Dallas Business Journal’s (DBJ) 2024 Best Places to Work list for medium-sized companies in North Texas. This is the second consecutive year that AdvoCare was included in this award, ranking 21st this year.

In an exclusive first interview, AdvoCare’s newly appointed Chief Executive Officer Christina Helwig sat down with Direct Selling News to share her vision for one of the industry’s most well-known wellness brands.

In line with its 31st anniversary and commitment to its local community, AdvoCare International, LLC donated more than 7,000 Rehydrate products to the Richardson Police Department and the Richardson Fire Department Training Facility.

AdvoCare International, LLC Chief Information Officer Swarna Murugan was honored at the DallasCIO Awards, receiving the DallasCIO ORBIE Award in the Corporate category. Recipients of this honor are chosen by an independent peer review process led by prior ORBIE honorees and selected for their leadership and management effectiveness, business value created by technology innovation, and […]

AdvoCare International, LLC will partner with the 2023 BiOFREEZE USA Pickleball National Championship as a named sponsor, giving players and attendees access to AdvoCare products, including samples of Spark and Rehydrate and an exclusive BOGO offer.

AdvoCare International, LLC was named to The Dallas Business Journal’s (DBJ) 2023 Best Places to Work awards list. AdvoCare was selected as #22 on the list and honored at an awards ceremony at The Statler hotel in Dallas, Texas earlier this month.

AdvoCare International, LLC has joined forces with LTK, the global influencer marketing platform formerly known as LIKEtoKNOW.it. LTK’s creator marketing platform hosts a global community of more than 650 team members, 200,000 creators, 7,000 retailers and one million brands across 150 countries.

The AdvoCare Foundation, AdvoCare’s philanthropic arm, announced its grantee selections for 2023-2024. These grants, totaling $330,000, will be used to improve the wellbeing of children and families who are living in vulnerable communities and will focus on providing access to healthy food, exercise and nutritional education.

Many direct selling leaders have begun to consider integrating or launching an enhanced affiliate model as part of or in addition to their existing brands. In fact, in a recent Direct Selling News survey of 45 direct selling companies, more than two-thirds of participants (67 percent) said they were at least considering how they could adapt and incorporate an enhanced affiliate model into their existing structure.