AdvoCare® sponsored a workout at the CrossFit® Mayhem Classic in Cookeville, Tenn., on Saturday with CrossFit Games Champion Rich Froning. “I’ve never felt more physically challenged in a workout than when I had the amazing opportunity to work out with Rich Froning at his CrossFit Mayhem gym last year,” said Patrick Wright, AdvoCare CEO. “AdvoCare…

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year

The year 2019 will go down as one of the biggest sea change years in the history of our channel. Our cover story this month will cover the events that impacted our channel the most: pressure from regulatory bodies, continued competition from alternative income opportunities, a hot new ingredient makes its debut, and finally, customer…

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CID

The recent FTC actions against Advocare and Neora underscore how critically important it is for direct selling to avoid becoming ensnared in an FTC investigation Neora’s recent lawsuit challenging the FTC’s enforcement authority is a welcome and needed response to what appears to be increasing regulatory overreach and efforts by the FTC to improperly legislate…

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David Brown

AdvoCare International announced its partnership with world champion runner, David Brown. Brown employs a strenuous training schedule and relies on a variety of AdvoCare products in his daily nutrition routine. “David is a very successful, record-breaking runner and AdvoCare is delighted to have him as a partner,” stated Joshua Watts, AdvoCare director of Sponsorships. “We…

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DSA

As President of DSA, it is my job to evaluate and report on cases like the recent Federal Trade Commission announcement regarding AdvoCare dispassionately and to analyze the impact on the direct selling channel and assist our members in charting a course forward. Nonetheless, it is difficult for me to believe the investigators got all…

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FTC

The recent Federal Trade Commission (FTC) announcement against AdvoCare left some wondering if the agency may have moved the goalpost in terms of what they now deem is behavior that can be investigated. For some, the FTC’s actions appeared to be government overreach. Others saw the announcement as an immediate need for understanding the FTC’s…

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As was announced on October 2, AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health…

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AdvoCare to Pay $150 Million

AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health and wellness products. Two top promoters also…

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recruiting message

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and…

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DSA Canada

The Direct Sellers Association of Canada recently announced the appointment of five new members to its Board of Directors. The newly appointed directors are: Darla Brown – General Manager Canada, Plexus Worldwide Jackie McClements – Vice President and General Manager, Monat Global Canada Sona van der Hoop – Senior Director North American Sales, Mannatech Marcia…

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